Role Of FM Radio For Opinion Making
Here are several fundamental elements describing how radio contributes to shaping public opinion.
1) Mass Communication:
Radio has been a mass medium since its inception, allowing it to reach a broad audience simultaneously. By broadcasting news,...
A Very Gen Z Perspective of Absurd Political Branding in Pakistan
Who needs 'em when you have the sheer charisma of a leader and a super-catchy albeit utterly unrealistic slogan, right? It's like stepping into a parallel universe where substance takes a backseat and style...
ChatGPT in Pakistan – Beyond Confrontation
During the second week of every semester, I ask my undergraduate media students to read a newspaper editorial and pluck out words and phrases that reflect the writer's attitude toward the topic under discussion....
TikTok – Building Differentiated Relevance During Ramadan
By: Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan -TikTok
As communities across the globe prepare for a month of togetherness this Ramadan, advertisers and marketers are concurrently looking at how to best reach these...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
