Ad for Click Zeera Doesn’t Click Well with the Audience
Click Zeera, the renowned biscuit, loved by every dada, dadi, nana, & nani, has tried to make a comeback, but this time with Gen-Z (since the old generation of lovers is gone). Click knew...
Chaotic Ranting – Scrutinizing HBL PSL 9 Anthem
The official anthem of HBL PSL 9 was finally released yesterday, and I have a lot to talk about.
First things first, Ali Zafar, also known as "Apka Bhai," has returned to the PSL franchise...
Role Of FM Radio For Opinion Making
Here are several fundamental elements describing how radio contributes to shaping public opinion.
1) Mass Communication:
Radio has been a mass medium since its inception, allowing it to reach a broad audience simultaneously. By broadcasting news,...
A Very Gen Z Perspective of Absurd Political Branding in Pakistan
Who needs 'em when you have the sheer charisma of a leader and a super-catchy albeit utterly unrealistic slogan, right? It's like stepping into a parallel universe where substance takes a backseat and style...
ChatGPT in Pakistan – Beyond Confrontation
During the second week of every semester, I ask my undergraduate media students to read a newspaper editorial and pluck out words and phrases that reflect the writer's attitude toward the topic under discussion....
TikTok – Building Differentiated Relevance During Ramadan
By: Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan -TikTok
As communities across the globe prepare for a month of togetherness this Ramadan, advertisers and marketers are concurrently looking at how to best reach these...
Why as a Marketer You Should Get Your Hands on ‘Executive...
The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....
