Op-Ed
Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems
PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...
Mishal ZarrarApril 23, 2026
Late Ho Gaye: When a Song Reviews the System Back
Some campaigns ask for attention. Late Ho Gaye demands interpretation. Released on World Education Day, Shehzad Roy’s latest song-cum-awareness campaign, backed by PTCL,...
Afifa ManiarFebruary 3, 2026
Educational Paradigm Shift
Pink Floyd, in their classic anthem “Another Brick in the Wall, Part 2,” placed a spotlight on a very nefarious system. We have...
Tyrone TellisNovember 6, 2025
Zohran Mamdani Proves Politics is All About PR
Zohran somehow managed to get everyone, and I mean everyone, emotionally invested in a New York mayoral campaign. People who had never set...
Ayesha AnjumJuly 28, 2025
Cannes Lions Scandal Sparks Global Reflection and Raises Local Questions
Not every story that makes global headlines stays there. Some stories, if you read between the lines, echo closer to home than we’d...
Afifa ManiarJuly 23, 2025
Ram Pam Pam, FoodPapa: Marketing Logics Khatam
The FoodPapa Billboard The FoodPapa billboard in Karachi has left citizens asking, “Wait, what is this ad even for?” From the outset, its...
Ayesha AnjumJune 27, 2025
Reels Ruined Everything: The Death of Long Form Ads & Attention Spans
Is This The Death of Long-Form Content? Once upon a time, not too long ago… You could sit through a full two-minute soft...
Areeb AsifJune 18, 2025
The Aesthetic of Capitalism
We used to buy things because we needed them. Now we buy because we’re bored, burnt out, or just trying to feel something....
Ayesha AnjumMay 22, 2025
World Press Freedom Day: A Hollow Celebration
Every year, on May 3rd, the world collectively pauses (at least on paper) to recognise World Press Freedom Day. We nod solemnly at...
Areeb AsifMay 6, 2025
