Op-Ed
The Sameness Trap – Why Most Brand Campaigns Feel the Same
Over the holidays, I couldn’t help but notice a familiar pattern in TV ads – same ideas, different actors. From engine oil ads...
Afifa ManiarApril 25, 2025
Scroll, Laugh, Heal: The Connection Between Meme Marketing and Gen Z’s Mental Resilience
Hamda Sufi knows the scroll-till-you-drop game well. From coping with midnight crises to cracking up at memes, she has it all covered, delivered...
Hamda SufiApril 25, 2025
Life in the Fast Lane
In a world driven by speed and distraction, Tyron Tellis, makes a compelling case for slowing down. Inspired by The Eagles’ ‘Life in...
Tyrone TellisApril 21, 2025
Is Everything Content?
“Content” has evolved from cat videos to chaotic health trends. From goat yoga to wellness drips, it unpacks the absurdity of overconsumption, influencer...
Ayesha AnjumApril 18, 2025
Celebrating World Art Day – A Designer’s Reflection
Celebrating the Power of Art in Communication, Marketing and Advertising As we celebrate World Art Day on April 15th, I find myself reflecting...
Afifa ManiarApril 16, 2025
Do We Really Know Where Our “Studio Ghibli” Pictures are Going?
Amidst the flood of trendy ‘Studio Ghibli-style’ AI-generated images taking over the internet. This trend is under fire and not for the reason...
Ayesha AnjumApril 4, 2025
Overused Excuses – Muzz #NiyyatSaafHai
Who hasn’t heard of Muzz, the halal matrimonial app? They’re everywhere. Their billboards, plastered across the country; hilarious and downright savage. You can’t...
Ayesha AnjumFebruary 25, 2025
“Data Bohhaaat Hai!” A Hit or a Miss?
Ufone’s launched “Data Bohhaaat Hai” ad featuring Babar Azam AGAIN! It seems like their marketing department has discovered the ‘secret’ success formula “Babar...
Yousuf YaseenFebruary 17, 2025
Why Your Closet is Full but Your Life is Empty
Capitalism Rocks! Overconsumption is the Best! This satirical take on overconsumption explores the relentless cycle of consumerism, where fleeting trends and empty promises...
Shireen ZaidiJanuary 28, 2025
