Op-Ed
Reels Ruined Everything: The Death of Long Form Ads & Attention Spans
Is This The Death of Long-Form Content? Once upon a time, not too long ago… You could sit through a full two-minute soft...
Areeb AsifJune 18, 2025
The Aesthetic of Capitalism
We used to buy things because we needed them. Now we buy because we’re bored, burnt out, or just trying to feel something....
Ayesha AnjumMay 22, 2025
World Press Freedom Day: A Hollow Celebration
Every year, on May 3rd, the world collectively pauses (at least on paper) to recognise World Press Freedom Day. We nod solemnly at...
Areeb AsifMay 6, 2025
The Sameness Trap – Why Most Brand Campaigns Feel the Same
Over the holidays, I couldn’t help but notice a familiar pattern in TV ads – same ideas, different actors. From engine oil ads...
Afifa ManiarApril 25, 2025
Scroll, Laugh, Heal: The Connection Between Meme Marketing and Gen Z’s Mental Resilience
Hamda Sufi knows the scroll-till-you-drop game well. From coping with midnight crises to cracking up at memes, she has it all covered, delivered...
Hamda SufiApril 25, 2025
Life in the Fast Lane
In a world driven by speed and distraction, Tyron Tellis, makes a compelling case for slowing down. Inspired by The Eagles’ ‘Life in...
Tyrone TellisApril 21, 2025
Is Everything Content?
“Content” has evolved from cat videos to chaotic health trends. From goat yoga to wellness drips, it unpacks the absurdity of overconsumption, influencer...
Ayesha AnjumApril 18, 2025
Celebrating World Art Day – A Designer’s Reflection
Celebrating the Power of Art in Communication, Marketing and Advertising As we celebrate World Art Day on April 15th, I find myself reflecting...
Afifa ManiarApril 16, 2025
Do We Really Know Where Our “Studio Ghibli” Pictures are Going?
Amidst the flood of trendy ‘Studio Ghibli-style’ AI-generated images taking over the internet. This trend is under fire and not for the reason...
Ayesha AnjumApril 4, 2025
