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Build-a-Popstar with Zayan Abedeen

A behind-the-scenes look at how artists are built, branded, and scaled in Pakistan’s evolving music industry. Zayan Abedeen breaks down the thinking behind...

Ayesha AnjumMay 7, 2026

Why We Hear with Our Hearts

Music moves us on multiple levels: emotionally, socially, and physiologically. Its power to trigger memories, evoke feelings, and create shared moments shows that...

Aamir Ali ShahMay 6, 2026

Novo Nordisk brings obesity care to Pakistan through Live Lighter initiative

Novo Nordisk, the Danish leading global healthcare company, marked an important milestone in Pakistan by launching its “Live Lighter” initiative for people living...

WebdeskMay 5, 2026

Synergy Advertising becomes first in Pakistan to secure back-to-back AFAA Brilliance Awards

Synergy Advertising has achieved a landmark milestone for Pakistan’s advertising industry, becoming the first and only agency in the country to win the...

WebdeskMay 5, 2026

Beats Before Beliefs

Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan use...

Areeb AsifApril 30, 2026

Rockstars Don’t Like the Template – Gohar Mumtaz

Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and producer,...

Ayesha AnjumApril 29, 2026

Campaign Vault

Credits: Campaign Title: ChatGPT – Everyday MomentsSpot Title: DishPublished: September 2025Brand: OpenAI / ChatGPTAgency: Isle of AnyProduced: In-house (OpenAI Creative Team)Production Company: Isle...

WebdeskOctober 14, 2025

“Every Sticker Has A Story” | Putellas & the UEFA Women’s Euros Collection

UEFA Women’s EURO 2025 “Every Sticker Has a Story” turns collectables into powerful narratives, capturing the grit, glory, and growth of women’s football...

WebdeskJuly 21, 2025

Cinnamon Toast Crunch | The Last Square

Swirly Cinnadust-covered Cereal Squares Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd —...

WebdeskJuly 1, 2025