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Top Brass

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Thought Leaders

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To Brand or Not to Re-Brand?

In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve,...

The Fast Food Performance Revolution

Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer...
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Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the...

Going International With Wajahat Rauf

The CEO for Showcase Production and Showcase Films, talks about the diversity that family-oriented content has across the world, Pakistan’s limited approach to it...

Umair Kazi Teams Up With Suveer Bajaj For The Podcast, 883 To Infinity

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a...
advertising

Synergyzer On Bringing Pakistan’s Advertising, Marketing & Media Industry Beyond the New Normal

The pandemic came like an unseen bombshell that introduced us to a new normal. Just like commercial businesses, industries, and the services industry was...
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CAMPAIGN VAULT

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