Top Brass

Thought Leaders

Branding of Politics: Role of Media

One: Mass media, in general, have become an inseparable part of modern society. From entertainment to politics, from television to the internet, its purpose...

Dearth of Brand Engagement; Curious Case of Pakistan Snooker

If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take...

1992 Cricket World Cup: A Trip Down Memory Lane with Iqbal Munir

Picture sitting down with Iqbal Munir, a sports photography maestro, for an engaging chat that's not just an interview but a journey through time....

Pakistan Sports – When We Were Kings!

In Pakistan, if you are not into Sports, you are labelled as a social outcast since Sports is important to everyone in the country....

Role of Social Media in Political Campaigns

The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of...

A Potter in the Dark

“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate...

CAMPAIGN VAULT

Importance of FM Radio During Climate Change Disaster Management in Pakistan

The first privately owned FM radio station in Pakistan, FM 100, was launched in Karachi in 1995. This marked the beginning of a wave...
If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take a name that you kept witnessing through advertisements, brand hoardings, and product engagement. That's because...