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Judging Billboards at 60 km/h

As I always say, creative minds or any designer worth their salt can’t help but judge every design, good or bad. It’s built...

Afifa ManiarJuly 24, 2026

Music as Identity: The Sound of Being Pakistani

Nations’s soundscape has never been louder, stranger, or more beautifully mismatched. This story unpacks how generations share, fight over, and reinvent sound, revealing...

Naheed ZahraJuly 23, 2026

Coke Chords & Creativity Hits the Right Note, Shuja Haider

Shuja Haider is one of Pakistan’s most versatile music producers, composers, and songwriters, whose work spans Coke Studio, chart-topping singles, OSTs, and acclaimed...

Ayesha AnjumJuly 22, 2026

How Music Became the New Social Currency

Music is no longer a backdrop; it is the entire plot. From nostalgic anthems to algorithm-approved beats, brands are scrambling to keep up...

Laiba UmarJuly 21, 2026

Sidra Modan on Turning Products into Memory

Sidra Modan, Marketing Director at The Magnum Ice Cream Company Pakistan, has spent over 12 years building and growing some of Pakistan’s most...

Afifa ManiarJuly 20, 2026

The Money Note: Inside Pakistan’s Music Business

Music in Pakistan is no longer just made; it is positioned. Success depends on visibility, branding, and timing as much as talent; reshaping...

Imran Ali ZamanJuly 17, 2026

Campaign Vault

Credits: Campaign Title: ChatGPT – Everyday MomentsSpot Title: DishPublished: September 2025Brand: OpenAI / ChatGPTAgency: Isle of AnyProduced: In-house (OpenAI Creative Team)Production Company: Isle...

WebdeskOctober 14, 2025

“Every Sticker Has A Story” | Putellas & the UEFA Women’s Euros Collection

UEFA Women’s EURO 2025 “Every Sticker Has a Story” turns collectables into powerful narratives, capturing the grit, glory, and growth of women’s football...

WebdeskJuly 21, 2025

Cinnamon Toast Crunch | The Last Square

Swirly Cinnadust-covered Cereal Squares Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd —...

WebdeskJuly 1, 2025