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Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari

While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi Energy...

Afifa ManiarApril 27, 2026

The OST Effect: How TV Dramas Turn Songs into National Anthems

A Pakistani TV drama is not complete without its OST. What began as background music has evolved into a cultural phenomenon. Turning title...

Huzaifa GabaApril 27, 2026

Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems

PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...

Mishal ZarrarApril 23, 2026

Ahmed Zawar at Sony: Letting the World Listen

In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...

Afifa ManiarApril 22, 2026

The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness

Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is a...

Sakina RizviApril 21, 2026

Between Bayaan Brand, Band and Belief

Bayaan, the alternative rock band behind Pakistan’s most-streamed album of 2025, whose songs ‘Maand’ and ‘Nahin Milta’ have become subcontinental anthems, sat down...

Ayesha AnjumApril 20, 2026

Campaign Vault

Dish with ChatGPT | OpenAI

Credits: Campaign Title: ChatGPT – Everyday MomentsSpot Title: DishPublished: September 2025Brand: OpenAI / ChatGPTAgency: Isle of AnyProduced: In-house (OpenAI Creative Team)Production Company: Isle...

WebdeskOctober 14, 2025

“Every Sticker Has A Story” | Putellas & the UEFA Women’s Euros Collection

UEFA Women’s EURO 2025 “Every Sticker Has a Story” turns collectables into powerful narratives, capturing the grit, glory, and growth of women’s football...

WebdeskJuly 21, 2025

Cinnamon Toast Crunch | The Last Square

Swirly Cinnadust-covered Cereal Squares Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd —...

WebdeskJuly 1, 2025