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Who Really Runs Pakistan’s Roads? Cars, Power, and the Business of Social Currency

From the humble “Foxy” to the dominance of the SUV, cars in Pakistan have always been more than mere transport; they are moving...

Dr Hassaan AhmedOctober 2, 2026

End The Dishcrimination With Vim

The Lab Test takes a closer look at an advertisement in every issue, with industry experts sharing their views on the idea, execution...

SynergyzerOctober 1, 2026

PAA Elects New Central Executive Committee for 2026–2028

The Pakistan Advertising Association (PAA) announced the results of its 2026 elections at its 11th Annual General Meeting and named a new 14-member...

WebdeskOctober 1, 2026

What Drives Pakistan’s Desire, Status, or Survival?

In Pakistan, every vehicle carries a story, not just passengers. What looks like congestion is actually a daily negotiation between desire, status, and...

Afifa ManiarSeptember 29, 2026

Are EVs a Climate Solution or an Elite toy?

On the streets of Karachi, the silent hum of an Audi e-tron is the sound of a very modern middle finger to the...

Ayesha AnjumSeptember 25, 2026

From Grease Pits to Netflix: How Formula 1 Conquered Global Pop Culture

From elite engineering spectacle to binge-worthy drama, Formula 1 has redefined itself as culture, commerce, and content, where speed meets storytelling, and the...

Aimen HasanSeptember 24, 2026

Campaign Vault

Dish with ChatGPT | OpenAI

Credits: Campaign Title: ChatGPT – Everyday MomentsSpot Title: DishPublished: September 2025Brand: OpenAI / ChatGPTAgency: Isle of AnyProduced: In-house (OpenAI Creative Team)Production Company: Isle...

WebdeskOctober 14, 2025

“Every Sticker Has A Story” | Putellas & the UEFA Women’s Euros Collection

UEFA Women’s EURO 2025 “Every Sticker Has a Story” turns collectables into powerful narratives, capturing the grit, glory, and growth of women’s football...

WebdeskJuly 21, 2025

Cinnamon Toast Crunch | The Last Square

Swirly Cinnadust-covered Cereal Squares Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd —...

WebdeskJuly 1, 2025