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The Money Note: Inside Pakistan’s Music Business

Music in Pakistan is no longer just made; it is positioned. Success depends on visibility, branding, and timing as much as talent; reshaping...

Imran Ali ZamanJuly 17, 2026

U.S. FDA authorizes 20 ZYN nicotine pouches to be marketed with specific modified risk claim in the United States of America

On June 30th the U.S. Food and Drug Administration (FDA) issued Modified Risk Tobacco Product (MRTP) orders for 20 ZYN nicotine pouch products...

WebdeskJuly 17, 2026

From Boohey Barian to Soulful Stories – Hadiqa Kiani

Artists occupy stages and studios, but Hadiqa Kiani has occupied an entire era. For more than two decades, she has been a thunder...

Afifa ManiarJuly 16, 2026

The Viral Sound Effect

Music does not just accompany life; it defines it. And when the right track meets the right brand, ordinary becomes iconic almost overnight....

Ayesha AnjumJuly 15, 2026

The Life of a Band Manager

From studio sessions to live shows, this is a narration of a band manager’s journey with Bayaan, navigating creative differences, digital shifts, and...

SynergyzerJuly 13, 2026

Aura Over Aesthetics: The Creative Codes Winning Gen Z’s Attention on Reels

When I was finishing my degree at King’s College London, I spent a lot of time analysing how hyper-disruptive global brands trade in...

Anaum BalochJuly 8, 2026

Campaign Vault

Credits: Campaign Title: ChatGPT – Everyday MomentsSpot Title: DishPublished: September 2025Brand: OpenAI / ChatGPTAgency: Isle of AnyProduced: In-house (OpenAI Creative Team)Production Company: Isle...

WebdeskOctober 14, 2025

“Every Sticker Has A Story” | Putellas & the UEFA Women’s Euros Collection

UEFA Women’s EURO 2025 “Every Sticker Has a Story” turns collectables into powerful narratives, capturing the grit, glory, and growth of women’s football...

WebdeskJuly 21, 2025

Cinnamon Toast Crunch | The Last Square

Swirly Cinnadust-covered Cereal Squares Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd —...

WebdeskJuly 1, 2025