Viewership Genres in Word Clouds

Methodology: This report is based on Google word search queries and resulting trends being carried out by users on Google. Time Period: January 2020 to...

Convergence of Social Media with E-Commerce and Beyond

SOCIAL COMMERCE (defined): Social commerce is a subset of electronic commerce activities that involve social media and online media platforms that support social interaction,...
broadcast media

Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019

The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government...
tiktok

Is TikTok Taking Over Social Media in Pakistan?

Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The Chinese owned social media app...
Most Valuable Global Brands

Amazon Ranks First in The 100 Most Valuable Global Brands

With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most...

Most Popular YouTube Ads and Trends for Pakistan in 2018

As originally published in Synergyzer Annual 2019 Google’s list of 2018’s most popular YouTube ads in Pakistan represents the top 10 ads and branded content...

Google Year in Search 2018

As originally published in Synergyzer Annual 2019

Digital Media Landscape of Pakistan

As originally published in Synergyzer Annual 2019
google

GOOGLE YEAR IN SEARCH 2017

Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and hottest trends.   HOW ARE THE TRENDING...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...