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Cover Story: AI – The New Creative Partner

AI is quietly changing how Pakistan dreams, designs, and tells its stories. From buzzing ad rooms to late-night art studios, people and machines...

Afifa ManiarMarch 26, 2026

Pakistani Brands on AI: Early Wins & Wild Experiments

AI has entered Pakistan’s advertising boardrooms, promising speed and spectacle. But as brands race to experiment, the real challenge emerges: can technology complement...

Amna Imran QureshiMarch 25, 2026

Inside the Neuroverse: When AI Starts Engineering Human Imagination

For centuries, imagination was thought to be the one safe space from external manipulation. It was the spark of originality that made us...

Maliha FarooqMarch 16, 2026

The Creative Lifecycle – With AI Plugged In

How AI reshapes creativity, not by replacing imagination, but by rewiring how ideas are born, built, and brought to life. In an era...

Ayesha AnjumMarch 12, 2026

AI vs. Human Insight: Where Does True Brand Storytelling Come From?

As AI reshapes creativity in Pakistan, the future of storytelling lies in striking a balance between data-driven precision and human insight. Storytelling has...

Hadiqa RiazMarch 10, 2026

The AI Aftertaste – You Can Just Taste the Prompt

Once obsessed with ads that felt bold and alive, I now find them bland and repetitive. This is a call to bring back...

Sakina RizviFebruary 25, 2026

Virtual Influencers & AI Clones

As the line between reality and simulation blurs, influencer marketing stands at a crossroad; caught between innovation and illusion. In 2012, when I...

Aamir Ali ShahFebruary 12, 2026

Is AI the Next Picasso or Just a Clever Copycat?

As Artificial Intelligence takes over canvases, keyboards, and cameras, Pakistan’s creatives are asking a pressing question: Is AI the future of art or...

Naheed ZahraJanuary 7, 2026

Education for Sale: The Business Behind Coaching, Crash Courses, and College Dreams

Behind every “A* guaranteed” flyer is a system profiting off parental anxiety and academic pressure. Aneeqa Imran unpacks how tuition centres and coaching...