Hadiqa Riaz

Hadiqa Riaz is a Senior Lecturer of Marketing at Bahria University. With over six years of teaching experience, she specializes in omnichannel retailing, brand management, and marketing communication. Currently pursuing her PhD on how Artificial Intelligence can enhance customer experience, she strives to bridge her research with practical application. A writer, reader, and artist at heart, she brings creativity and curiosity into every endeavor. Passionate about advancing the knowledge and practice of marketing, she has also collaborated with business stakeholders to design and deliver high-quality courses and projects.