Interviews
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Interviews
Ahmed Zawar at Sony: Letting the World Listen
In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...
Afifa ManiarApril 22, 2026
Between Bayaan Brand, Band and Belief
Bayaan, the alternative rock band behind Pakistan’s most-streamed album of 2025, whose songs ‘Maand’ and ‘Nahin Milta’ have become subcontinental anthems, sat down...
Ayesha AnjumApril 20, 2026
From TikTok Hooks to TikTok Trends: TikTok’s Role in Music Today
TikTok has transformed the way people discover and engage with music, blending creativity, emotion and community. We spoke with Umais Naveed, Content Operations...
SynergyzerMarch 30, 2026
Jawad Bashir – Memories, Music & Changing Times
Jawad Bashir has worn more creative hats than most of us can name, from redefining absurdist humour with Dr. Aur Billa to shaping...
Manahil KapadiaMarch 24, 2026
Dr Asad Ilyas – Making IBA Move Forward
If universities were systems, Dr Mohammad Asad Ilyas would be the engine ensuring everything functions efficiently amid complexity. At IBA, he operates where...
Afifa ManiarMarch 12, 2026
Built On Grit, Fuelled by Ideas: A Media Maverick’s Journey
With a proven track record of over 100 high-impact campaigns, AdPulse IMC continues to redefine how brands scale and succeed. In this exclusive...
Ayesha AnjumMarch 10, 2026
How Pakistan Listened: Inside Spotify Wrapped 2025 with Talha Hashim
Spotify Wrapped has evolved into one of the world’s most anticipated cultural moments, and in Pakistan, few understand its impact better than Talha...
Ayesha AnjumMarch 9, 2026
Waleed Ahmed – Finding Heart in the Frame
Waleed Ahmed has spent nearly a decade shaping some of Pakistan’s most memorable visual stories, from Mezan’s empathy-driven films to Cheezious’ patriotic campaign...
Ayesha AnjumFebruary 6, 2026
Ahsan Rahim – “AI Will Test Our Values as Much as Our Creativity”
Few directors have influenced Pakistan’s creative landscape like Ahsan Rahim. His work blends timing, instinct, and irreverence in a way that feels both...
Ayesha AnjumJanuary 30, 2026
