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Afifa J. Maniar, the Karachi School of Art's design maestro, transforms words into creative works of art. With 26 years of editorial experience across 8 magazines, she runs the world at Synergyzer Magazine as the Editor. Her creativity genius has graced brands like Zellbury, DAWN Media Group, SMASH, Dalda, and IAL Saatchi & Saatchi. Her words and life choices are transformative, however the latter is questionable.

48 Articles
music

Pakistan’s New Music Economy, When Sound Became Strategy

Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...

amazonia

Amazonia: When Rivers Do What AI Can’t

FutureBrand São Paulo turned the Amazon’s curves into letters; proof that human genius still bends reality better than code. AI can remix fonts...

AI Creative Partner

Cover Story: AI – The New Creative Partner

AI is quietly changing how Pakistan dreams, designs, and tells its stories. From buzzing ad rooms to late-night art studios, people and machines...

dr-asad-ilyas

Dr Asad Ilyas – Making IBA Move Forward

If universities were systems, Dr Mohammad Asad Ilyas would be the engine ensuring everything functions efficiently amid complexity. At IBA, he operates where...

Late Ho Gaye: When a Song Reviews the System Back

Some campaigns ask for attention. Late Ho Gaye demands interpretation. Released on World Education Day, Shehzad Roy’s latest song-cum-awareness campaign, backed by PTCL,...

educational-in-pakistan

Cover Story – The Education Equation – Where Does Pakistan Stand Today?

In this issue, we talk about education from every angle. We step into Pakistan’s classrooms, where children arrive with dreams, teachers shape futures...

umer-gulzari

M.Umer Gulzari: From Storyboards to Prompts

As the line between real and unreal blurs, Pakistani filmmaker Muhammad Umer Gulzari is redefining storytelling. The director and founder of Age Films...

the-education-equation

Cover Story – The Education Equation – Where Does Pakistan Stand Today?

In this issue, we talk about education from every angle. We step into Pakistan’s classrooms, where children arrive with dreams, teachers shape futures...

ijlal-jafri

Humanising AI in Healthcare – Ijlal Jafri

When data becomes medicine and algorithms begin to heal, Ijlal Jafri stands at the forefront of change. As Group CIO of Martin Dow...