Editor’s Pick
Pakistan’s New Music Economy, When Sound Became Strategy
Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...
Afifa ManiarApril 17, 2026
Cover Story: AI – The New Creative Partner
AI is quietly changing how Pakistan dreams, designs, and tells its stories. From buzzing ad rooms to late-night art studios, people and machines...
Afifa ManiarMarch 26, 2026
Cover Story – The Education Equation – Where Does Pakistan Stand Today?
In this issue, we talk about education from every angle. We step into Pakistan’s classrooms, where children arrive with dreams, teachers shape futures...
Afifa ManiarJanuary 21, 2026
Cover Story – The Education Equation – Where Does Pakistan Stand Today?
In this issue, we talk about education from every angle. We step into Pakistan’s classrooms, where children arrive with dreams, teachers shape futures...
Afifa ManiarDecember 23, 2025
Cover Story – 50 Years of Finance: How Pakistan’s Banking Industry Evolved
Half a century ago, Pakistan’s banks were locked down by the state—slow, rigid, and built for a different world. Today, banking happens on...
Afifa ManiarNovember 3, 2025
Self-Care Sells: Campaigns That Made Us Feel Good About Feeling Good
The Editor knows a thing or two about wellness—both in marketing and in life. Dive into her witty take on self-care ads that’ll...
Afifa ManiarMay 27, 2025
Redefining Wellness – A New Era of Holistic Health, Happiness, and Wholeness
Wellness isn’t just a passing trend—it’s a way of life that’s stood the test of time, evolving with history and innovation. Let’s explore...
Afifa ManiarApril 29, 2025
The ‘Fine Line’ Between Prejuvenation & Perfection
The modern beauty industry profits by fuelling fear, perfection, and obsession with youth, disguised as self-care. Remember the early 2000s, when skin whitening...
Sakina RizviApril 18, 2025
Women’s Perspectives in the Workplace
Silence perpetuates harassment; speaking up empowers change. Your voice is the catalyst for a workplace where dignity, equality, and respect reign. This article...
Ramla AlviMarch 7, 2025
