Role of Social Sciences in Political Marketing
If political marketing has been introduced as the art of convincing, then by tracing its origins back to the ideas of Aristotle or Plato,...
Political Branding: Panel Discussion on Narrative Building
Political branding encompasses the deliberate and strategic efforts of political leaders to create a unique and recognizable identity for themselves or their parties. It...
The Marriage of Marketing and Politics
Pakistan is in the throes of state elections. The rage is gathering momentum. With increasingly high media consumption and strong opinions on this subject,...
From Jalsas to Hashtags
In the realm of politics, the art of branding and narrative building has long been crucial for political parties seeking to capture the hearts...
Maza Nahin Aaya Awards – Pakistan’s Pakistani-est Advertising Award Show
Brothers, sisters, and non-binary individuals (insert self-deprecating woke joke here) of the Pakistani marketing community, I hope you have survived the recent advertising award show...
Huma Baqai – Where Does the Buck Stop?
Synergyzer: Who is Dr. Huma Baqai? Just walk us through your journey.
Huma Baqai: I am a very boring Professor, but at the end of...
Pakistan – You Only Saw What You Were Showed
Do you wonder if your choice about something was driven by listening to other people's opinions, reading something, or following a general perception? Like...
AI: The Age of Intellectual Synergy
Throughout human history, our innate resistance to change has often resulted in scepticism and opposition toward groundbreaking innovations. For instance, the Luddites famously resisted...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
