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AdAsia, Beijing 2025: The Art of Thinking Artificial
AdAsia has long been recognised as Asia’s leading platform for advertising, marketing, and communication professionals. A space where creative ideas and industry insight...
Ayesha AnjumOctober 25, 2025
Why It’s So Hard for Brands to Get Gen Z’s Attention, and What to Do About It
The sun shone brightly over the university as I prepared to deliver my lecture on brand resonance. Young and energetic Gen Z students...
Hadiqa RiazOctober 22, 2025
Synergy Group’s Cultural Storytelling Wins Top Honors at Dragons of Asia 2025
Synergy Group, a prominent name in Pakistan’s advertising and communications landscape, has once again proven its creative prowess by winning multiple honors at...
Ayesha AnjumOctober 10, 2025
Ads That Went Too Far: Controversial Campaigns
Like all things in life, even marketing does not come without risks. A strong brand strategy can amplify brand visibility, but a bold...
Mashal KhalidSeptember 17, 2025
When Art Meets ROI
What is the secret behind ads that make you stop, feel, and remember? Most ads fade into the background, but the ones that...
Laiba UmarJuly 22, 2025
CONGRATULATIONS You’ve Been Tricked (And You Loved It)
How I Ended Up Buying a Glow-in-the-Dark Pen That Quotes Morgan Freeman In a world where every click, scroll, and idle thought is...
Kayzad GiaraJuly 10, 2025
PAA Urges Reversal of Unjustified WHT Hike at FPCCI Post-Budget Forum
A delegation from the Pakistan Advertisers Association (PAA) today represented the advertising and marketing communications sector at the Post-Budget Consultative Meeting on Tax...
WebdeskJune 24, 2025
The Role of User-Generated Content in Modern Marketing
UGC or also known as User-generated content User-generated content (UGC) refers to content created by users, i.e., common people, and it has become...
Alina ManiarJune 23, 2025
Marketing Wellness: A Global and Local Perspective
The global wellness industry thrives on innovation and adaptability, merging local traditions with international trends. Synergyzer explores how brands navigate regulatory challenges, craft...
Sonia PervaizMay 5, 2025
