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Ads That Went Too Far: Controversial Campaigns

Like all things in life, even marketing does not come without risks. A strong brand strategy can amplify brand visibility, but a bold...

Mashal KhalidSeptember 17, 2025

When Art Meets ROI

What is the secret behind ads that make you stop, feel, and remember? Most ads fade into the background, but the ones that...

Laiba UmarJuly 22, 2025

CONGRATULATIONS You’ve Been Tricked (And You Loved It)

How I Ended Up Buying a Glow-in-the-Dark Pen That Quotes Morgan Freeman In a world where every click, scroll, and idle thought is...

Kayzad GiaraJuly 10, 2025

PAA Urges Reversal of Unjustified WHT Hike at FPCCI Post-Budget Forum

A delegation from the Pakistan Advertisers Association (PAA) today represented the advertising and marketing communications sector at the Post-Budget Consultative Meeting on Tax...

WebdeskJune 24, 2025

The Role of User-Generated Content in Modern Marketing

UGC or also known as User-generated content User-generated content (UGC) refers to content created by users, i.e., common people, and it has become...

Alina ManiarJune 23, 2025

Marketing Wellness: A Global and Local Perspective

The global wellness industry thrives on innovation and adaptability, merging local traditions with international trends. Synergyzer explores how brands navigate regulatory challenges, craft...