Ayesha Anjum is the Sub Editor at Synergyzer, with an English Literature degree and a tendency to overanalyse the universe, she’s set out on a quest in the world of journalism. She approaches everything in life with the intensity of someone who’s been triple-dared. Ayesha is a self-proclaimed connoisseur of existential dread, while most kids were out playing, she was inside, furiously scribbling poetry about the fleeting nature of life and the emotional complexities of losing her favourite toy. She’s here to make you think “Wow, she’s funny, but is she okay?” one caffeine-induced anxiety spiral at a time, because sometimes the best stories come from the messy, weird experiences of just being human.
Fuad Mehdi reflects on his journey across banking, media, and education to define what makes a brand legitimate. He reveals how IBA Karachi...
The future of mobility rarely arrives quietly. Sometimes it rolls in on silent wheels, challenging the roar of engines that once defined the...
Shuja Haider is one of Pakistan’s most versatile music producers, composers, and songwriters, whose work spans Coke Studio, chart-topping singles, OSTs, and acclaimed...
Music does not just accompany life; it defines it. And when the right track meets the right brand, ordinary becomes iconic almost overnight....
Shiraz Uppal’s name is synonymous with contemporary South Asian music: a singer with a distinct voice, a composer with an instinct for melody,...
Some brands advertise, and then there are brands that become a country’s collective memory. For decades, Pak Suzuki has occupied a place in...
Trends tend to follow a familiar cycle. Something new emerges, begins in a niche space, gradually enters the mainstream, and is eventually replaced...
A behind-the-scenes look at how artists are built, branded, and scaled in Pakistan’s evolving music industry. Zayan Abedeen breaks down the thinking behind...
Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and producer,...
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