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Culture in Motion: Suzuki’s Evolution
Some brands advertise, and then there are brands that become a country’s collective memory. For decades, Pak Suzuki has occupied a place in...
Ayesha AnjumMay 25, 2026
The Rise of the Previously Retired
Trends tend to follow a familiar cycle. Something new emerges, begins in a niche space, gradually enters the mainstream, and is eventually replaced...
Ayesha AnjumMay 22, 2026
Brand New Lies: April Fools’ Ads in 2026 That Sold Us Dreams and Nightmares
April Fools’ Day 2026 was less about trickery and more about creativity. Brands approached it as a strategic moment, using absurdity, hyperreal product...
Ayesha AnjumApril 3, 2026
Is AI the Next Picasso or Just a Clever Copycat?
As Artificial Intelligence takes over canvases, keyboards, and cameras, Pakistan’s creatives are asking a pressing question: Is AI the future of art or...
Naheed ZahraJanuary 7, 2026
A Galaxy Named Giorgio Armani
Armani entered the fashion world as a window dresser and soon went on to establish a luxury brand in 1975. This changed the...
Mashal KhalidSeptember 10, 2025
Cartier: The High Cost of a Hollow Investment
Cartier: the name conjures images of deep, luxurious red velvet boxes and velvet ropes separating those who can afford it from those who...
Ayesha AnjumSeptember 4, 2025
Taylor Swift is Citrus-ly the Boss of Branding
Taylor Swift might be ruling the world, and we don’t even know it. This past week has been a crazy, wonderful and glittery...
Ayesha AnjumAugust 29, 2025
A Very Polite Intervention for Pakistani Advertisers by ChatGPT
What began as a casual ChatGPT prompt quickly turned into a list of things ChatGPT wishes brands would finally get right. Disclaimer: none...
Ayesha AnjumAugust 8, 2025
Zohran Mamdani Proves Politics is All About PR
Zohran somehow managed to get everyone, and I mean everyone, emotionally invested in a New York mayoral campaign. People who had never set...
Ayesha AnjumJuly 28, 2025
