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original-vs-imitation

Who Owns an Idea in Pakistan?

From farshi shalwars and embroidered shawls to viral silhouettes and statement prints, Pakistani fashion is built on borrowing, adapting and reinventing. But when...

Viral Sound Effect

The Viral Sound Effect

Music does not just accompany life; it defines it. And when the right track meets the right brand, ordinary becomes iconic almost overnight....

suzuki-evolution

Culture in Motion: Suzuki’s Evolution

Some brands advertise, and then there are brands that become a country’s collective memory. For decades, Pak Suzuki has occupied a place in...

2026-trends

The Rise of the Previously Retired

Trends tend to follow a familiar cycle. Something new emerges, begins in a niche space, gradually enters the mainstream, and is eventually replaced...

april-fools-2026

Brand New Lies: April Fools’ Ads in 2026 That Sold Us Dreams and Nightmares

April Fools’ Day 2026 was less about trickery and more about creativity. Brands approached it as a strategic moment, using absurdity, hyperreal product...

Is AI the Next Picasso or Just a Clever Copycat?

As Artificial Intelligence takes over canvases, keyboards, and cameras, Pakistan’s creatives are asking a pressing question: Is AI the future of art or...

giorgio-armani

A Galaxy Named Giorgio Armani

Armani entered the fashion world as a window dresser and soon went on to establish a luxury brand in 1975. This changed the...

cartier-vs-china

Cartier: The High Cost of a Hollow Investment

Cartier: the name conjures images of deep, luxurious red velvet boxes and velvet ropes separating those who can afford it from those who...

taylor-swift-new-album

Taylor Swift is Citrus-ly the Boss of Branding

Taylor Swift might be ruling the world, and we don’t even know it. This past week has been a crazy, wonderful and glittery...