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Marketers Flock to PSL Streaming Amid Data Transparency

Two years ago, reporters exposed surrogate advertising by betting websites during PSL's 7th and 8th seasons. Subsequent to a Ministry of Information and Broadcasting inquiry confirming these claims, a letter was dispatched to key...

Why Pakistani Marketers Fail to Crack the Gen Z Code?

Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect effectively with this unique and complex demographic. It looks like the...

Social Commerce, A Retail Revolution Waiting To Happen

The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning point as platforms like Facebook and Instagram transform from social hubs...

Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign

Ogilvy Bangkok launched Lego's "Build the Future" print ad campaign in 2017, and the campaign's outstanding visuals and uplifting message won over hearts. The campaign aimed to highlight Lego's involvement in encouraging youngsters to...

Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees

The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...

Reddit’s $60M High-Five with Google for AI Training

In a digital age where data is king and AI reigns supreme, Reddit has just tossed a hefty high-five to Google in a deal worth a cool $60 million annually. What's the scoop? Well,...

A Glowing Disgrace: Golden Pearl and its Tone Deaf Ad

Recently, Golden Pearl White Beauty Cream's ad has become the talk of the town, and clearly not for the right reasons. It's 2024, and yet, here we are again, subjected to yet another beauty ad...

#AMD_Rants: THE RED FLAG ON BLAMING AN ENTIRE GENDER/GENERATION OVER RETENTION CHALLENGES

To the Gen X director and the millennial director who are thinking about writing a scathing op-ed regarding the entitlement of Gen Z and Alpha: People aren't leaving because they are entitled. They are leaving...

What Does Apple Vision Pro Bring to the Table for Marketers?

The introduction of the Apple Vision Pro is a game-changer and can potentially revolutionize the marketing and advertising world. The Vision Pro offers a world of possibilities for companies to interact with audiences in...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...