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Brand New Lies: April Fools’ Ads in 2026 That Sold Us Dreams and Nightmares
April Fools’ Day 2026 was less about trickery and more about creativity. Brands approached it as a strategic moment, using absurdity, hyperreal product...
Ayesha AnjumApril 3, 2026
Is AI the Next Picasso or Just a Clever Copycat?
As Artificial Intelligence takes over canvases, keyboards, and cameras, Pakistan’s creatives are asking a pressing question: Is AI the future of art or...
Naheed ZahraJanuary 7, 2026
A Galaxy Named Giorgio Armani
Armani entered the fashion world as a window dresser and soon went on to establish a luxury brand in 1975. This changed the...
Mashal KhalidSeptember 10, 2025
Cartier: The High Cost of a Hollow Investment
Cartier: the name conjures images of deep, luxurious red velvet boxes and velvet ropes separating those who can afford it from those who...
Ayesha AnjumSeptember 4, 2025
Taylor Swift is Citrus-ly the Boss of Branding
Taylor Swift might be ruling the world, and we don’t even know it. This past week has been a crazy, wonderful and glittery...
Ayesha AnjumAugust 29, 2025
A Very Polite Intervention for Pakistani Advertisers by ChatGPT
What began as a casual ChatGPT prompt quickly turned into a list of things ChatGPT wishes brands would finally get right. Disclaimer: none...
Ayesha AnjumAugust 8, 2025
Zohran Mamdani Proves Politics is All About PR
Zohran somehow managed to get everyone, and I mean everyone, emotionally invested in a New York mayoral campaign. People who had never set...
Ayesha AnjumJuly 28, 2025
Labubu Fever: What Made This Little Monster So Big?
Have you seen those mischievous plush toys with “ugly-cute” charm clinging to luxury handbags or peeking out of curated desk setups on your...
Afifa ManiarJuly 23, 2025
How Algorithms and AI are Hijacking Creativity: The Harsh Reality
The world of creativity is changing fast and not in a way that’s exciting. The promise was that technology would unleash creativity, open...
Yousuf YaseenJune 24, 2025
