Attracting and Retaining Customers in 2023
Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the...
What People Really Want from Brands Amid the Cost-of-Living Crisis?
Throughout their evolution, brands have held on to one common part of their definition; of being a promise of a certain standard or quality....
Maximising ROI, Engagement Through Sports Events
Sports events today are like never-ending festivals, where attendees enjoy cheering for their favourite teams, enter competitions and win prizes. Meanwhile, businesses make a...
The Blurry Boundaries
“Having a permanent hybrid set-up initially came as a relief," says Zainab, "After years of full-time office work, it felt like I finally had...
Enter the Smart Workers…
Have you ever wondered why are some birds kept in a cage? Well, that’s pretty simple, so they don’t fly away. But what exactly...
Desi Advertisers
Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we...
REIGNITING ADVERTISING
Changing times change industries. The advertising industry is synonymous with creativity, teamwork, and innovation; however, the state of affairs is far from how it...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
