CULTURE VULTURE

CULTURE VULTURE — The Alchemy of Learning

In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there...
Bull Eye

MARKETING MATADORS – The Success Story of Bulls Eye DDB

It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of...

Funneling the Future

The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same...

To Brand or Not to Re-Brand?

In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve,...

Everything Wrong with Pakistani Advertisements!

What is the first thing that comes to your mind when you hear the word ‘advertisement’ in Pakistan? For me, it’s "OTT scenarios and...

The Black Swan of Advertising

The nature of water is mesmerizing. Whether you pour it in a round glass, a tall jug, spill it on the counter or store...

Charting the Course of Technology

Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well...

Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs

Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally. ADNAN...

Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID

Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...