The Black Swan of Advertising

The nature of water is mesmerizing. Whether you pour it in a round glass, a tall jug, spill it on the counter or store...

Charting the Course of Technology

Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well...

Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs

Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally. ADNAN...

Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID

Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to...

Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the...

Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...

Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and...

Today Everyone’s A Copywriter

What was once considered the Holy Grail of advertising, the immaculate, the precise, the intellectual “art of copywriting”, is now in the possession of...

Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube

Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand. Synergyzer: Tall Man...

Stream(ing)s of Gold

Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...