Spicing Up the Market – Zeeshan Haider’s Journey with Dipitt
Synergyzer: What inspired an engineer to become an entrepreneur in the sauce industry? Can you share the story behind Dipitt’s creation, the king of all sauces?
Zeeshan Haider: Well, the story essentially began when...
The Paradigm Shift in B2B Marketing: The Advent of the Gen Z
LinkedIn has launched a new reel feature. Companies like SAP and Hubspot are on TikTok. The world as we B2B marketers know it is changing and one of the main reasons is that the...
Behind the Brands With Sarah at Unilever
Synergyzer: Can you share a bit about your journey in marketing and how you ended up at Unilever?
Sara: As an aspiring business grad in Pakistan, you are trained to apply to all Multinationals. I...
Taylor – Made Marketing
If you have a mobile phone and an internet connection, then chances are you are aware of Taylor Swift, in some context or the other, however old you may be. Taylor Swift has reached...
Welcome to Platform 9¾ – An Invite to The Magical World of Harry Potter
Dear reader, today I am writing to you to not convince you but to express my love for Harry Potter, the book series of course. Harry Potter has everything that a good story should...
TikTok’s Tastiest Seconds
Ever found yourself staring blankly into your fridge, wondering what on earth to cook, only to recoil at the idea of watching a 30-minute cooking show? Enter TikTok, your new best friend in the...
Are PersonaBots the Next Big Thing in Pakistan’s Business Landscape?
The following are excerpts taken from an interview with Global Director, Ipsos Institute for Motivational Research; President, of Gender Balance Network, Cristina Craciun about GenAI and PersonaBots.
Do you think the PersonaBots will find easy...
The Other Side of the Border
The Obligatory List
The art of TV adverts is one that Pakistan hasn’t yet mastered. It’s almost always there, almost at the finish line yet something or the other happens that, it just doesn’t make...
Zindigi Introduces Pakistan’s Most Inclusive Contactless Payment Solution, “Zindigi Pay”
Islamabad 29th August 2024: Zindigi, powered by JS Bank, brings Pakistan's most accessible contactless payment solution —Zindigi Pay. Unlike other contactless payment solutions in the country, “Zindigi Pay” is designed to be inclusive, allowing...
Why as a Marketer You Should Get Your Hands on ‘Executive...
The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....
