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The Other Side of the Border

The Obligatory List The art of TV adverts is one that Pakistan hasn’t yet mastered. It’s almost always there, almost at the finish...

Zindigi Introduces Pakistan’s Most Inclusive Contactless Payment Solution, “Zindigi Pay”

Islamabad 29th August 2024: Zindigi, powered by JS Bank, brings Pakistan’s most accessible contactless payment solution —Zindigi Pay. Unlike other contactless payment solutions...

The Unintended Consequences of Anti-Tobacco Legislation: A Closer Look at the Pakistani Context

The fight against tobacco in Pakistan has gained momentum over the years, with anti-tobacco organizations (ATOs) advocating for stricter laws. While their intentions...

Why as a Marketer You Should Get Your Hands on ‘Executive Doodles’ by Ahmed Kapadia

The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being...

The Clout Chase of Arshad Nadeem

Before the 8th of August, not many knew of, Arshad Nadeem. Including myself, I was aware of him, but never took an interest...

Zindigi Prize KPK Regionals: Setting New Heights for Youth Entrepreneurship in Pakistan

Islamabad 28th August 2024: Zindigi Prize, Pakistan’s largest entrepreneurship competition, celebrated another milestone with the resounding success of its KPK Regionals, co-hosted by...

Dove has Us Doe-eyed with this Ad

Dove has been transforming the beauty and hygiene world with their positive, uplifting, and unique adverts. Their mission is to make beauty an...

Marketing Automation Trends for Customer Engagement

Marketing automation has evolved far beyond basic email campaigns, now encompassing sophisticated systems that power personalized, multi-channel customer experiences. As technology continues to...

WHY NEW YORK CITY IS A MARKETER’S DREAM?

New York City, often called a dream city for good reason. Why? This one city offers so much. It is referred to as...