CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building
Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.
Synergyzer: Congratulations on launching such...
THE LOVE OF HOME & LIFESTYLE
Design is an essential component of modern life and we all want to be surrounded by beautiful living spaces. Pakistan has a lot to...
Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus...
Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...
Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used...
Q&A: Chief Executive – RB Pakistan, Fahad Ashraf on Choosing the Media Mix and...
As originally published in Synergyzer Annual 2019
Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan talks about how the company chooses its media mix and...
#BeMyGuest 2.0: SHAH RUKH KHAN INVITES YOU TO BE HIS GUEST IN DUBAI
Dubai is a city known for its tourism and Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is actively trying to promote it....
CONNECTING THE DOTS
Olga Arara-Kimani talks to Synergyzer about her illustrious journey to being the Regional Head, Corporate Affairs and Brand & Marketing, Africa & Middle East,...
Q&A: Country Manager, OLX Pakistan on The Conception & Growth of OLX in Pakistan
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
What is the background behind the conception of OLX?
OLX was founded in Argentina...
KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND
A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.
Synergzer: We usually see people...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...