Brands
When Brands Sound Good
Before we see a brand, we often hear it. A few notes, a familiar rhythm, a borrowed song, and suddenly a feeling is...
Muhammad Ali KhanJune 16, 2026
The Corporate Orchestra: How Brands Revived Pakistani Music and Built Brand Equity
As Pakistan’s music scene collapsed under piracy and shifting media habits, brands stepped in to fill the vacuum. Their studios revived artists, reshaped...
Dr Hassaan AhmedJune 11, 2026
Pakistani Brands on AI: Early Wins & Wild Experiments
AI has entered Pakistan’s advertising boardrooms, promising speed and spectacle. But as brands race to experiment, the real challenge emerges: can technology complement...
Amna Imran QureshiMarch 25, 2026
A Closer Look at CSR in Education: Is it More than Just a Good Photo?
When a company funds a school, it looks good in photos, but what happens after the cameras leave? This piece examines the visible...
Laiba UmarDecember 3, 2025
The World Of Khaadi & IKEA: Kreativity, Kraft & Innovation
You walk into a Khaadi store “just to take a look” at the new lawn collection or to buy a matching pair of...
Mashal KhalidNovember 14, 2025
The Colour Code: Decoding the Visual Language of Digital Media
In the digital age, colour is no longer just aesthetics. But a strategic tool to evoke emotions, convey meaning, and drive consumer behaviour....
Hira SulemanJuly 29, 2025
Rooh Afza’s ‘Chal Mere Laal’: A Nostalgic Tribute to Generations
Rooh Afza, the rose sharbat that is a staple in every desi person’s kitchen, it’s delicious, easy to make and always on hand....
Zainab KhalidJanuary 31, 2025
From PUMA to PVMA: The Genius Behind the Rebranding Stunt
One day, the world woke up and found itself teetering on the edge of an alternate reality—where the U in PUMA had been...
Afifa ManiarJanuary 17, 2025
Walmart Logo – New and Improved?
Walmart’s journey began in 1962 with the opening of its first store. Since then has become one of the largest retail chains in...
Ayesha AnjumJanuary 16, 2025
