50 Years Solid – Amreli Steels

Amreli Steels, earlier this year, celebrated fifty years in business with their campaign 50-years-SOLID, to establish the fact that the brand has been a...

Jingles Ruled? Well Not Anymore…

“Sab Se Aagay, Sab Se Ooper…” This is what comes mind when someone asks me about a jingle-based ad that I remember. But why? Why...

Jazz Promotes Digitization Through ‘Super Soch’

Jazz launched its campaign ‘Super Soch Ka Partner’ late last year with an objective to challenge the existing negative perception of social media and...

Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic

Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future...

Sherry Dong Shares Her Thoughts How realme is Connecting with Gen-Z

Sherry Dong, Director – Marketing, realme Southeast Asia, South Asia & Latin America talks about realme’s shift in consumer profile and how it works...

CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building

Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.  Synergyzer: Congratulations on launching such...
tiktok

TikTok, A Platform That Brands Just Love To Advertise On

Brands have an undying love for advertising on social media. After all, not only the returns are exciting but they are also able...
sabir sami

Yum! Brands Appoints Sabir Sami As The Next CEO KFC Global

Yum! Brands has appointed Sabir Sami as the CEO KFC Global by making an official announcement yesterday. Succeeding Tony Lowings, Sami will be taking...

6 Ways How Brands Are Fighting COVID-19

The global pandemic COVID-19, known to have begun from Wuhan, China, continues to impact most of the world. Since the disease is confirmed...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...