Getting Better with Age

Getting Better with Age — Murree Brewery

The history of the Murree Brewery dates back to a few years after Britain formally colonized India in 1857, and the emergence of Pakistan...
Kenwood eSmart Plus

Kenwood Introduces eSmart Plus, eLuxury Series

Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled air...
Sarsabz Kahani launches 'Khaki Desan'

Sarsabz Kahani launches ‘Khaki Desan’

The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting...
Mobilink Microfinance Bank turns 10

Mobilink Microfinance Bank turns 10

ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years? GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in...
ponds light moisturizer

POND’S Taps into Hydration Category

One of the household names in the skincare industry of Pakistan and one of the oldest serving brands in the skincare and moisturizing category...

The Fast Food Performance Revolution

Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer...

Driving Innovation towards Digital Banking – Khurram Mumtaz

Khurram Mumtaz, Head Digital and Data Analytics, Standard Chartered Bank Pakistan talks about innovation based growth and how is the bank ensuring customer conversion...

50 Years Solid – Amreli Steels

Amreli Steels, earlier this year, celebrated fifty years in business with their campaign 50-years-SOLID, to establish the fact that the brand has been a...

Jingles Ruled? Well Not Anymore…

“Sab Se Aagay, Sab Se Ooper…” This is what comes mind when someone asks me about a jingle-based ad that I remember. But why? Why...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...