psx BRAND

Building the PSX Brand

SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as...
The startup symphony… or otherwise

The startup symphony… or otherwise

Running any business is no easy task, running a business while constantly raising money from external investors is a completely different level of complexity....
Kreate Your Mark with Khaadi

Kreate Your Mark with Khaadi

Khaadi, Pakistani’s renowned fashion and lifestyle brand, recently launched their initiative titled ‘Kreate Your Mark’ – aimed at empowering women entrepreneurs - at their...
Amplifying Weddings With Spotify

Amplifying Weddings With Spotify

Pakistan is a country where many different cultures coexist, and traditions are everything. Weddings are a part of this tradition, and if there's one...
Here comes the ‘Bling’

Here comes the ‘Bling’

Nadia Hussain – model, beauty consultant, aesthetician and entrepreneur – has lately been aggressively marketing her cosmetic brand ‘Bling’, on morning shows, social media...
Faizan Syed

“Our environment is a little less risk-taking when it’s come to creativity”

SYNERGYZER: You started your career as an investment banker in the US, then came to Pakistan and started a channel and today you are...
Shell Tameer

Shell Celebrates 75 Years of Powering Progress in Pakistan

Shell Pakistan celebrated Pakistan’s seventy-fifth anniversary, this November, with a grand ceremony, attended by their partners, industry leaders, business professionals,  entrepreneurs, and academia. It...
state life

A Time for Growth

SYNERGYZER: When did you join State Life Insurance Corporation Pakistan? Walk us through your professional journey.  SHOAIB JAVED HUSSAIN: I joined State Life a...
being human

Being Human

Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...