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Reddit’s $60M High-Five with Google for AI Training

In a digital age where data is king and AI reigns supreme, Reddit has just tossed a hefty high-five to Google in a deal worth a cool $60 million annually. What's the scoop? Well,...

A Glowing Disgrace: Golden Pearl and its Tone Deaf Ad

Recently, Golden Pearl White Beauty Cream's ad has become the talk of the town, and clearly not for the right reasons. It's 2024, and yet, here we are again, subjected to yet another beauty ad...

Nostalgia Reigns as Oppo Brings Ranbir Kapoor and Konkona Sen Back as ‘Sid’ and...

Wake Up Sid is one of the most loved movies of its time, and people clearly remember Sid and Ayesha and their electrifying chemistry to this day. Now, Oppo India has brought Ranbir Kapoor...

Travel Has Timed

I was driving past a community park near my house on my way back home from work. On the crooked walking track were a bunch of people in their colourful tracksuits, running for their...

When Brands Promote Tourism While Marketing Their Products

We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way up some 250 plus steps to the famous Hindu temple within...

Uplifting Pakistan’s National Brand Through Tourism

When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive the decision of liking and disliking, which can impact the overall...

Ad Review – Shan Foods Wins Hearts Yet Again

Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...

Shield’s Bold Move On Mom Expectations Is Worth Appreciating

Motherhood is a profound journey that comes with its joys, challenges, and a myriad of expectations. In today’s society, these expectations are often shaped and perpetuated by various external factors, with brands playing a...

Lab Test – JazzCash Hai Na!

Neil Christy CEO Head Lion Founder/Admin KAMN Facebook Group Har Cringe Fest Ki Liyay JazzCash Hai Na!  After seeing the ad, this is how I imagined the brief was given. The marketing manager suddenly disappeared. The manager reappeared after...

Why as a Marketer You Should Get Your Hands on ‘Executive...

The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....