Brand Identity – How Clothing Effect Narratives
Brand identity, in fact, reflects the spirit of your company and is expressed and communicated through the visual elements of your brand, like your...
Unforgettable Ad Campaigns that Created a Global Impact
Advertising campaigns have the power to captivate audiences, evoke emotions, and leave a lasting impression on viewers. Throughout history, several iconic ad campaigns from...
LAB TEST – HD Putty by Maple Leaf
KIRAN ZAHID
Manager Strategy,
Dawn Media Group
'Kar lo paint k maslon se cutty.' The new HD Putty TVC with an all-star cast is an unexpected delight.
The...
When Communication Collides with Technology
Synergyzer: Tell us about your role centered on Communications, PR, media, etc.
Aisha Sarwari: At Coca-cola, we call it the PACS team, which stands for...
Reinventing Healthcare in Pakistan
Access to healthcare is a basic human right; however, in Pakistan, it has had a history of challenges. Being a low-income country, it has...
Spotify Celebrates ‘Your Year in Music’ with Wrapped 2022
Music has played an integral role in cultures and societies as a means to convey emotions, tell stories, and also as a source of...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
