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Thought Leaders

Do Not Read if You Have No Courage and Still in the Media

I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due...

Growth Hacking 101

The process of growth hacking is, very simply put, a cyclical iteration of everything and anything that helps drive growth. There are of course a...

Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the...

Going International With Wajahat Rauf

The CEO for Showcase Production and Showcase Films, talks about the diversity that family-oriented content has across the world, Pakistan’s limited approach to it...

Umair Kazi Teams Up With Suveer Bajaj For The Podcast, 883 To Infinity

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a...
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Synergyzer On Bringing Pakistan’s Advertising, Marketing & Media Industry Beyond the New Normal

The pandemic came like an unseen bombshell that introduced us to a new normal. Just like commercial businesses, industries, and the services industry was...

CAMPAIGN VAULT

The process of growth hacking is, very simply put, a cyclical iteration of everything and anything that helps drive growth. There are of course a range of optional complexities one can add to the process and certainly other frameworks and...