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Building Strategic Brand Perceptions With Rizwan Ali

Launching a new product in today's competitive market involves more than just a great idea; it necessitates an effective strategy incorporating detailed market analysis, clear value propositions, and cohesive planning for perfect brand perceptions....

From TikTok Tots to Brand Ambassadors

How Brands are Betting Big on Gen Alpha Move over, Gen Z, there’s a new influencer in town, and they haven't even hit puberty yet and have become brand Ambassadors for many. That's right, Gen...

Transforming Pakistani Brands with TikTok for Business

In an exclusive interview, Faiza Zafar, TikTok's Partnership Manager for Global Business Solutions in Pakistan and Bangladesh, discusses the disruptive effect TikTok for Business has on Pakistan's marketing environment. Faiza also highlights growing trends and...

Behemoths of the Advertising Industry

The advertising industry is a global behemoth, spending billions of dollars yearly to reach customers. But where is all this money going? Let's discuss the top rivals in the advertising industry, which are the...

Urooj Ahmed – Leading the Marketing Way

Synergyzer: Entering the marketing field over a decade ago amid rapid digital marketing evolution, how did you stay updated and strategically navigate this evolution in your favour? Urooj Ahmed: I entered the field of digital...

Marketers Flock to PSL Streaming Amid Data Transparency

Two years ago, reporters exposed surrogate advertising by betting websites during PSL's 7th and 8th seasons. Subsequent to a Ministry of Information and Broadcasting inquiry confirming these claims, a letter was dispatched to key...

Why Pakistani Marketers Fail to Crack the Gen Z Code?

Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect effectively with this unique and complex demographic. It looks like the...

Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign

Ogilvy Bangkok launched Lego's "Build the Future" print ad campaign in 2017, and the campaign's outstanding visuals and uplifting message won over hearts. The campaign aimed to highlight Lego's involvement in encouraging youngsters to...

Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees

The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...