Interviews

71 Articles
shuja-haider

Coke Chords & Creativity Hits the Right Note, Shuja Haider

Shuja Haider is one of Pakistan’s most versatile music producers, composers, and songwriters, whose work spans Coke Studio, chart-topping singles, OSTs, and acclaimed...

Sidra Modan on Turning Products into Memory

Sidra Modan, Marketing Director at The Magnum Ice Cream Company Pakistan, has spent over 12 years building and growing some of Pakistan’s most...

Hadiqa Kiani

From Boohey Barian to Soulful Stories – Hadiqa Kiani

Artists occupy stages and studios, but Hadiqa Kiani has occupied an entire era. For more than two decades, she has been a thunder...

shiraz-uppal

The Sound & Vision of the Past Present and the Future: Shiraz Uppal

Shiraz Uppal’s name is synonymous with contemporary South Asian music: a singer with a distinct voice, a composer with an instinct for melody,...

masood-alam

Masood Alam – The Producer Who Infuses Emotion into Every Track

Some artists write melodies; Masood Alam seems to uncover them. His music feels like memory…quiet, aching and deeply familiar. There is emotion in...

mohsin-allah-ditta

Behind the Music with Mohsin Allah Ditta

Born into melody and moulded by legacy, Mohsin Allah Ditta carries the rhythm of generations in his soul. Son of the acclaimed music...

zayan-abedeen

Build-a-Popstar with Zayan Abedeen

A behind-the-scenes look at how artists are built, branded, and scaled in Pakistan’s evolving music industry. Zayan Abedeen breaks down the thinking behind...

gohar-mumtaz

Rockstars Don’t Like the Template – Gohar Mumtaz

Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and producer,...

Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari

While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi Energy...