The Impact of Politics on Social Media
With social media taking the driver's seat, it has encapsulated all spheres of our public and private lives. It has emerged as the most...
The Finance of Political Campaigns
A decent election campaign lies at the heart of democracy. Financing that decent election campaign, as such, lies at the heart of the heart...
Pakistan’s Thirst for Coca-Cola: A $3.6 Billion Triumph Over the UK
Pakistan has emerged as a large consumer of Coca-Cola, even outselling the United Kingdom in terms of sales. This fascinating information is brought to...
Google Search Trends for Apparel
A review of Google Search Trends of people searching for products in Pakistan during the months of January 2022 and April 2023 uncovered some...
AI: A Paradox of Possibilities
Star companies such as Google, Amazon, Microsoft, and Apple have been some of the biggest recruiters of code nerds, software specialists, and data analysts...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we...
Tracking Commercial Broadcast – TV Advertisement Tracking Overview – Jan to Dec 2018
The infographics are based on the data collected and provided by Media Monitors Pakistan.
IMPORTANT TO NOTE:
The following analysis is based on 98 satellite...
Video Viewing in Pakistan: A YouTube Feature
PAKISTAN: KEY MACROECONOMICS TRENDS
Source: YouTube profiling study, Kantar TNS, Pakistan, October 2018.
WHAT YOU-TUBE IS TO PAKISTANIS?
Source: Pakistan Millenial Study, Ipsos, "Getting Closer to MENA's...
Tracking the Tube – January 2020
As originally published in Annual 2020 Synergyzer issue.
Research and Analysis conducted and provided by Media Monitors Pakistan.
TOP GENRES BASED ON COMMERCIAL AIRTIME (CAT)
News remained...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
