Home Insights

Insights

Hashoo Hotels – A Leader’s Journey in Hospitality

Synergyzer: Can you tell us about your personal journey and how you came to be a part of Hashoo Group? What inspired you to pursue a career in the hospitality industry? Haseeb A. Gardezi: My...

The 2024 Landscape of Global Advertising

The dentsu Global Ad Spend Forecasts for 2024 reveal the data and trends that will mould the advertising industry in 58 countries across the world. Let's dive into the crucial numbers that show how...

Pantone’s Color of the Year 2024 is “Peach Fuzz”

Let's be real; as Pakistanis, most of us didn't even know there existed a color called "Peach Fuzz," named the color of the year by Pantone. Last week, Peach Fuzz was selected as the color...

Daraz Pavilion – Your Front Seat to the Cricket Craze

Synergyzer: Can you provide insights into the inception of Daraz Live streaming for cricket tournaments? What motivated Daraz to venture into live streaming in the context of cricket? Ammar Hassan: As a means of...

Cricket and Politics: A Delicate Balancing Act

Cricket transcends boundaries; it brings people of diverse backgrounds together in their shared love for the sport. However, that assembly of fans can have a broader perspective when it rallies behind a slogan or...

The Impact of Politics on Social Media

With social media taking the driver's seat, it has encapsulated all spheres of our public and private lives. It has emerged as the most vitally indispensable tool influencing the entire landscape of Pakistan. With...

The Finance of Political Campaigns

A decent election campaign lies at the heart of democracy. Financing that decent election campaign, as such, lies at the heart of the heart of democracy. That being so, finding political space on the landscape...

Pakistan’s Thirst for Coca-Cola: A $3.6 Billion Triumph Over the UK

Pakistan has emerged as a large consumer of Coca-Cola, even outselling the United Kingdom in terms of sales. This fascinating information is brought to light by Sabik Berjees, CEO of SB Global REIT Management...

Google Search Trends for Apparel

A review of Google Search Trends of people searching for products in Pakistan during the months of January 2022 and April 2023 uncovered some fascinating fashion-related tendencies. The term 'summer collection' experiences its highest...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Privacy on iPhone | Flock | Apple

Client: Apple Agency: TBWAMedia Arts Lab Production Company: Smuggler Director: Ivan Zacharias Bird design: Legacy Effects Editorial: Rock Paper Scissors VFX: House of Parliament Color: TRAFIK Sound Design / Mix: Barking Owl Music...