Transforming Pakistani Brands with TikTok for Business
In an exclusive interview, Faiza Zafar, TikTok's Partnership Manager for Global Business Solutions in Pakistan and Bangladesh, discusses the disruptive effect TikTok for Business has on Pakistan's marketing environment. Faiza also highlights growing trends and...
The Symphony of Change – Spotify Wrapped 2023
Synergyzer: Firstly, congratulations on yet another successful Wrapped year! What difference did the company see in this year’s Wrapped compared to last year?
Talha Hashim: Thank you! Wrapped has always been an important celebration...
Urooj Ahmed – Leading the Marketing Way
Synergyzer: Entering the marketing field over a decade ago amid rapid digital marketing evolution, how did you stay updated and strategically navigate this evolution in your favour?
Urooj Ahmed: I entered the field of digital...
Empowerment on Two Wheels – A Conversation with Zenith Irfan
Synergyzer: Your journey as a solo female motorcyclist across Pakistan is incredibly inspiring. Can you share the story behind what motivated you to embark on such a remarkable adventure?
Zenith Irfan: My journey was deeply...
A Journey Around the Country with Discover Pakistan
Synergyzer: Could you provide a brief overview of your role as the CEO of Discover Pakistan and the channel's mission in promoting tourism in Pakistan? How did your passion for Pakistan and its tourism...
From Pasni to Lyari – A Journey with Astrophotographer
Synergyzer: As someone who hails from Pasni, Balochistan, and is now based in Lyari - Karachi, can you tell us about the journey of building a successful photography career while coming from an urban...
Hashoo Hotels – A Leader’s Journey in Hospitality
Synergyzer: Can you tell us about your personal journey and how you came to be a part of Hashoo Group? What inspired you to pursue a career in the hospitality industry?
Haseeb A. Gardezi: My...
A Candid Conversation with Travel Vlogger – Abrar Hassan
Synergyzer: As a Travel Vlogger your recent 50-day motorcycle journey to Saudi Arabia for the Umrah pilgrimage is truly remarkable. Can you share the personal motivations that led you to embark on such an...
Hand in Hand Around the World – Tales of Mr. and Mrs. Nishat Haroon
Synergyzer: Traveling as "Uncleji" and "Auntyji" around the world seems like a blast! Can you tell us how this fun persona developed and what inspired you to start documenting your adventures?
Uncleji: The passion for...
Why as a Marketer You Should Get Your Hands on ‘Executive...
The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....
