And We Are Live!

And We Are Live!

Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we...

Tracking Commercial Broadcast – TV Advertisement Tracking Overview – Jan to Dec 2018

The infographics are based on the data collected and provided by Media Monitors Pakistan. IMPORTANT TO NOTE: The following analysis is based on 98 satellite...

Video Viewing in Pakistan: A YouTube Feature

PAKISTAN: KEY MACROECONOMICS TRENDS Source: YouTube profiling study, Kantar TNS, Pakistan, October 2018.  WHAT YOU-TUBE IS TO PAKISTANIS? Source: Pakistan Millenial Study, Ipsos, "Getting Closer to MENA's...

Tracking the Tube – January 2020

As originally published in Annual 2020 Synergyzer issue. Research and Analysis conducted and provided by Media Monitors Pakistan. TOP GENRES BASED ON COMMERCIAL AIRTIME (CAT) News remained...

Tracking Sound Waves – Radio 2020

As published in Synergyzer Annual 2020 issue. TOP ADVERTISED NETWORKS Karachi, Lahore and Islamabad Just Music FM 106.2 was the most advertised network with 20% share of...

Creating a Safer Digital Society

Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack...

Google Year in Search – 2019

As originally published in Annual 2020 Google looks back at 2019 through searches providing a unique perspective on the year around the Globe. What is Google's...

Digital Media Landscape Pakistan – 2019

As originally published in Synergyzer Annual 2020 POPULATION STATS CELLPHONE AND INTERNET USERS FACTORS FOR FINANCIAL INCLUSION E-COMMERCE IN PAKISTAN TRANSACTION VALUES AND VOLUME MONTHLY REACH FOR DIGITAL TOUCH POINTS Facebook...

Tracking the Tube- October 2019

The infographics are based on the data collected and provided by Media Monitors Pakistan. Top Genres Based on Commercial Airtime (CAT) News remained the most advertised...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...