Creating a Safer Digital Society
Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack...
Google Year in Search – 2019
As originally published in Annual 2020
Google looks back at 2019 through searches providing a unique perspective on the year around the Globe.
What is Google's...
Digital Media Landscape Pakistan – 2019
As originally published in Synergyzer Annual 2020
POPULATION STATS
CELLPHONE AND INTERNET USERS
FACTORS FOR FINANCIAL INCLUSION
E-COMMERCE IN PAKISTAN
TRANSACTION VALUES AND VOLUME
MONTHLY REACH FOR DIGITAL TOUCH POINTS
Facebook...
Tracking the Tube- October 2019
The infographics are based on the data collected and provided by Media Monitors Pakistan.
Top Genres Based on Commercial Airtime (CAT)
News remained the most advertised...
Google Pakistan Path to Purchase- 2019
Insights into the present-day consumer’s path-to-purchase when it comes to smartphones, skincare and apparel.
HOW DO PAKISTANIS CHOOSE THEIR PURCHASES?
As digital platforms, such as...
Pakistan Digital Media Landscape 2020
As published in Synergyzer Annual 2021
POPULATION
TELECOMMUNICATION STATS
CELL PHONE AND INTERNET USERS
FINANCIAL INCLUSION AND PAYMENT SYSTEMS
During July to September 2020, the currency in circulation...
Google Year in Search 2020
Google looks back at 2020 through searches providing a unique perspective on the year's searches and trends that captured our attention.
What is Google's Year...
Impact of COVID-19 on TV ADEX
The first wave of COVID-19 had an impact everywhere.
A number of consumer categories and brands stopped advertising on TV completely and resumed only...
Consumer Insights to Boost Pakistani Brands in COVID-19
Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans...