Creating a Safer Digital Society

Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack...

Google Year in Search – 2019

As originally published in Annual 2020 Google looks back at 2019 through searches providing a unique perspective on the year around the Globe. What is Google's...

Digital Media Landscape Pakistan – 2019

As originally published in Synergyzer Annual 2020 POPULATION STATS CELLPHONE AND INTERNET USERS FACTORS FOR FINANCIAL INCLUSION E-COMMERCE IN PAKISTAN TRANSACTION VALUES AND VOLUME MONTHLY REACH FOR DIGITAL TOUCH POINTS Facebook...

Tracking the Tube- October 2019

The infographics are based on the data collected and provided by Media Monitors Pakistan. Top Genres Based on Commercial Airtime (CAT) News remained the most advertised...

Google Pakistan Path to Purchase- 2019

Insights into the present-day consumer’s path-to-purchase when it comes to smartphones, skincare and apparel. HOW DO PAKISTANIS CHOOSE THEIR PURCHASES? As digital platforms, such as...

Pakistan Digital Media Landscape 2020

As published in Synergyzer Annual 2021 POPULATION TELECOMMUNICATION STATS CELL PHONE AND INTERNET USERS  FINANCIAL INCLUSION AND PAYMENT SYSTEMS  During July to September 2020, the currency in circulation...

Google Year in Search 2020

Google looks back at 2020 through searches providing a unique perspective on the year's searches and trends that captured our attention. What is Google's Year...

Impact of COVID-19 on TV ADEX

The first wave of COVID-19 had an impact everywhere. A number of consumer categories and brands stopped advertising on TV completely and resumed only...

Consumer Insights to Boost Pakistani Brands in COVID-19

Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...