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Marketing & Social Media Buzz: What’s Hot?

As a marketer myself, I'm always on the lookout for the latest buzz in the wild world of social media and technology. It's not just about staying ahead of the curve; it's about immersing...

Behold The Gremlin of Ideas

“Have you ever wondered where ideas come from?” “Perhaps there is a mischievous gremlin on top of your head that throws ideas down at you?” “Preposterous!” you shall say in a fake British accent for no...

A Tale of Tourism Marketing, Travel, And GDP

Growing up as a kid, I was extremely fond of watching television (sorry, Gen Z, we didn’t even know what YouTube was), and one of my favourite channels was Star World. As I grew...

Amazon Prime Video Introduces Ad-Supported Model

Following its initial launch without advertisements, Amazon Prime Video is the most recent in a series of streaming services that have gone on to provide ad-supported content. The 29th of January marked the beginning...

Email Marketing Turns 45 – Groundbreaking to Infamy and Beyond

Email marketing, notorious for its existence, has seen it all. Only a few digital marketing techniques have been around for as long or caused as much controversy as email marketing. Email marketing has had...

Admiring the Creativity

1.    Google Pixel 8 - Mr. India Meets Pixel | The Revenge https://www.youtube.com/watch?v=Z1SqlxWK55A&t=8s Never thought I would see Mr. India back in action but not in a movie but as the brand ambassador of Google Pixel...

Beethoven’s Chicken Symphony: A Rhapsody in Advertising

Once upon a mid-life crisis (which started at 15, because why not?), I decided to play Sherlock in the curious case of Mediocre Advertisements. Why, you ask, does mediocrity run amok in ad land? Well,...

Nostalgia Reigns as Oppo Brings Ranbir Kapoor and Konkona Sen Back as ‘Sid’ and...

Wake Up Sid is one of the most loved movies of its time, and people clearly remember Sid and Ayesha and their electrifying chemistry to this day. Now, Oppo India has brought Ranbir Kapoor...

When Brands Promote Tourism While Marketing Their Products

We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way up some 250 plus steps to the famous Hindu temple within...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Reddit’s $60M High-Five with Google for AI Training

In a digital age where data is king and AI reigns supreme, Reddit has just tossed a hefty high-five to Google in a deal...