psx BRAND

Building the PSX Brand

SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as...
CULTURE VULTURE

CULTURE VULTURE — The Alchemy of Learning

In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there...
Bionic Films Rebrands

Bionic Films Rebrands

Bionic Films, a Karachi-based, full-service production house that has created several advertising/commercial films for leading agencies recently announced its new brand identity – reflected...
Bull Eye

MARKETING MATADORS – The Success Story of Bulls Eye DDB

It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of...
sabene saigol

Leading by Example — Sabene Saigol

SANNA MALIK: What prompted you to start RED Communication Arts? SABENE SAIGOL: RED was started with a very clear vision, to be a full-service...
Synergyzer

Synergyzer’s Annual Edition is OUT!

Revival in Progress or RIP? An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so...
Kenwood eSmart Plus

Kenwood Introduces eSmart Plus, eLuxury Series

Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled air...
Samsung

Samsung Pakistan Showcased Its Knox Business Solutions, New Galaxy Z Series, Multi-device connectivity, Neo...

Samsung made a big splash in Karachi this week as they showcase the technological innovation at ITCN, from the 24th till the 26th of...
Sarsabz Kahani launches 'Khaki Desan'

Sarsabz Kahani launches ‘Khaki Desan’

The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...