Political Branding: Panel Discussion on Narrative Building
Political branding encompasses the deliberate and strategic efforts of political leaders to create a unique and recognizable identity for themselves or their parties. It...
Brand Identity – How Clothing Effect Narratives
Brand identity, in fact, reflects the spirit of your company and is expressed and communicated through the visual elements of your brand, like your...
The Marriage of Marketing and Politics
Pakistan is in the throes of state elections. The rage is gathering momentum. With increasingly high media consumption and strong opinions on this subject,...
Branding of Politics: Role of Media
One: Mass media, in general, have become an inseparable part of modern society. From entertainment to politics, from television to the internet, its purpose...
The Impact of Politics on Social Media
With social media taking the driver's seat, it has encapsulated all spheres of our public and private lives. It has emerged as the most...
Maza Nahin Aaya Awards – Pakistan’s Pakistani-est Advertising Award Show
Brothers, sisters, and non-binary individuals (insert self-deprecating woke joke here) of the Pakistani marketing community, I hope you have survived the recent advertising award show...
8 W’s to Question in Political Advertising by the Pakistani Government
It includes non-political campaigns promoting public services, initiatives, and programs and raising awareness about various issues. This type of advertising focuses on informing and...
AI and Political Power: Navigating the Complex Interplay
One candidate is a benevolent messiah equipped with superhuman capabilities, ready to transform the country. The other is a populist giant who excels in...
Pakistan – You Only Saw What You Were Showed
Do you wonder if your choice about something was driven by listening to other people's opinions, reading something, or following a general perception? Like...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
