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Raeda Latif is an enterprise marketing, brand, and communications strategist with a career spanning two decades shaping brand narratives, reputation, and ESG-aligned engagement across financial markets and regulated institutions. She writes on storytelling, brand trust, financial markets, and responsible leadership in modern marketing and governance.

2 Articles
stories-that-stay

Why Brands Fail at Storytelling and Culture Never Does

Storytelling has become the marketing industry’s favourite promise, the tool that willdifferentiate brands, build recall, and unlock emotional engagement. But storytelling is not...

imran-mir

Design as the Soul of a Nation: The Legacy of Imran Mir

Design, graphics, and colours are not just aesthetic choices. They are powerful tools in building brands, shaping national identity, and reinforcing a country’s character....