Maza Nahin Aaya Awards – Pakistan’s Pakistani-est Advertising Award Show
Brothers, sisters, and non-binary individuals (insert self-deprecating woke joke here) of the Pakistani marketing community, I hope you have survived the recent advertising award show...
8 W’s to Question in Political Advertising by the Pakistani Government
It includes non-political campaigns promoting public services, initiatives, and programs and raising awareness about various issues. This type of advertising focuses on informing and...
Is There A Work-Life Balance for Women in Advertising?
Women in advertising have shown remarkable skill and resilience in managing multiple responsibilities with finesse. Known for their exceptional multitasking abilities, they excel at...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
