Rated 4.92 Stars When Technology Taught Pakistan To Trust Again
Ride-hailing apps have transformed how Pakistanis trust strangers, introducing structured accountability and digital confidence, especially for women. They are reshaping everyday mobility and...
Laiba UmarAugust 24, 2026
How Music Became the New Social Currency
Music is no longer a backdrop; it is the entire plot. From nostalgic anthems to algorithm-approved beats, brands are scrambling to keep up...
Laiba UmarJuly 21, 2026
AI vs Creatives: Threat or Opportunity
This piece examines the duality of AI in the creative industry: the challenge of staying relevant and the opportunity to redefine creativity itself....
Laiba UmarFebruary 3, 2026
A Closer Look at CSR in Education: Is it More than Just a Good Photo?
When a company funds a school, it looks good in photos, but what happens after the cameras leave? This piece examines the visible...
Laiba UmarDecember 3, 2025
Cashless Pakistan – How KP Pulled an Uno Reverse on the Big Cities
You would think Lahore, with its oat milk lattes and overpriced pastries, would be leading Pakistan’s cashless revolution. But while big cities are...
Laiba UmarSeptember 19, 2025
When Art Meets ROI
What is the secret behind ads that make you stop, feel, and remember? Most ads fade into the background, but the ones that...
Laiba UmarJuly 22, 2025
From TikTok to Checkout
TikTok has revolutionised the world of marketing, transforming how brands connect with audiences. From viral trends to user-generated content, it’s become a powerful...
Laiba UmarJanuary 8, 2025
