Tracking the Tube- October 2019
The infographics are based on the data collected and provided by Media Monitors Pakistan.
Top Genres Based on Commercial Airtime (CAT)
News remained the most advertised genre for advertisers, followed by entertainment similar to the continuing...
Google Pakistan Path to Purchase- 2019
Insights into the present-day consumer’s path-to-purchase when it comes to smartphones, skincare and apparel.
HOW DO PAKISTANIS CHOOSE THEIR PURCHASES?
As digital platforms, such as search engines, social media, e-commerce marketplaces, mobile apps, and brand...
Pakistan Digital Media Landscape 2020
As published in Synergyzer Annual 2021
POPULATION
TELECOMMUNICATION STATS
CELL PHONE AND INTERNET USERS
FINANCIAL INCLUSION AND PAYMENT SYSTEMS
During July to September 2020, the currency in circulation has shown a 16% growth which implies growth in GDP.
...
Google Year in Search 2020
Google looks back at 2020 through searches providing a unique perspective on the year's searches and trends that captured our attention.
What is Google's Year in Search?
Google Year in Search documents the internet's spirit of...
Impact of COVID-19 on TV ADEX
The first wave of COVID-19 had an impact everywhere.
A number of consumer categories and brands stopped advertising on TV completely and resumed only in the later part of the year.
COVID-19 was a...
Consumer Insights to Boost Pakistani Brands in COVID-19
Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans for speedy business recovery. Luckily, we have a year’s worth...
Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic
Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.
Synergyzer: Your name has been synonymous with Medialogic — the...
YouTube Pakistan:Which channels are leading the rankings?
COVID-19 not only increased viewership over linear TV, but also changed viewership numbers for YouTube in Pakistan.
In order to see the growth size of YouTube channels in Pakistan we have taken into consideration numbers...
Viewership Genres in Word Clouds
Methodology: This report is based on Google word search queries and resulting trends being carried out by users on Google.
Time Period: January 2020 to July 2021
Geographic Regions: All major and minor regions of Pakistan, ...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
