Digital

Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing

As originally published in Synergyzer Annual 2020. The evolution of the digital sphere has effectively reshaped the world...
tiktok

Is TikTok Taking Over Social Media in Pakistan?

Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The Chinese owned social media app...
wunderman thompson

Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs

Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of...
Most Valuable Global Brands

Amazon Ranks First in The 100 Most Valuable Global Brands

With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most...

Television AdTracking 2018

As originally published in Synergyzer Annual 2019  

Radio Industry Advertisement Tracking Analysis – December 2018

As originally published in Synergyzer Annual 2019 The research and analysis is conducted and provided by Media Miles.  TOP ADVERTISED NETWORKS* Karachi, Lahore & Islamabad Samaa FM107.4 was...

Most Popular YouTube Ads and Trends for Pakistan in 2018

As originally published in Synergyzer Annual 2019 Google’s list of 2018’s most popular YouTube ads in Pakistan represents the top 10 ads and branded content...

Google Year in Search 2018

As originally published in Synergyzer Annual 2019 Google looks back at 2018 through searches providing a unique perspective on the year's famous personalities and important...

Digital Media Landscape of Pakistan

As originally published in Synergyzer Annual 2019 MONTHLY REACH SOCIAL MEDIA  Source: HootSuite and Google

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...