Let’s be real; as Pakistanis, most of us didn’t even know there existed a color called “Peach Fuzz,” named the color of the year by Pantone.

Last week, Peach Fuzz was selected as the color of the year by Pantone for the year 2024. A press statement issued by the company defined the color as “gentle,” “velvety,” “contemporary,” and “nurturing.”

Compared to last year’s selection, a vibrant pink-red hue named “Viva Magenta,” Peach Fuzz appears more subtle.

The color was chosen by human trend prognosticators, who travel the world to observe fashion and design and make additional predictions about what will happen. Peach Fuzz is the 25th iteration of the program. We can’t wait to see how brands all over the world adapt it to their ad campaigns and product lines. The company elaborates on thoroughly using the year’s color on the website, from where brands can easily pick information.

What is Pantone? 

Developed in the 1960s, Pantone’s color-matching technology uses a unique chip format to numerically and systematically classify colors. Pantone also oversees the Pantone Color Institute, an organization that studies color trends and chooses the official color of the year.

Embrace Compassion And Connection With Pantone's 2024 Color Of The Year: Peach Fuzz - Yanko Design

To determine which colors impact the world right now, a group of color specialists reviews various mediums. These include films, artwork, clothing, interior design, architecture, technology, and more annually. To foretell future trends, they use a variety of sources, including forecasting algorithms and color psychology research. After much deliberation, they settle on one color that sets the tone for the following year.

The question is, will Pakistani brands capitalize on it?

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Hamna Farrukh is a high-on-life but low-on-energy writer who found her passion for writing after completing a degree in Economics, which is carefully kept in a folder somewhere in a drawer. Her interest in marketing and advertisement peaked while working for Ishtehari, and finally, Synergyzer gave her bickering thoughts a much-needed voice through the platform to talk about shitty ads (some good ones) being made in Pakistan.