Magazine
Pakistan’s New Music Economy, When Sound Became Strategy
Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...
Afifa ManiarApril 17, 2026
The Day the Music Stopped
The rise and fall of Pakistan’s music channels mirrors a story far bigger than shifting playlists. From cassette-lined underground markets to 24/7 VJ-led...
Dr Khwaja Ali ShahidApril 16, 2026
Cover Story: AI – The New Creative Partner
AI is quietly changing how Pakistan dreams, designs, and tells its stories. From buzzing ad rooms to late-night art studios, people and machines...
Afifa ManiarMarch 26, 2026
Pakistani Brands on AI: Early Wins & Wild Experiments
AI has entered Pakistan’s advertising boardrooms, promising speed and spectacle. But as brands race to experiment, the real challenge emerges: can technology complement...
Amna Imran QureshiMarch 25, 2026
Inside the Neuroverse: When AI Starts Engineering Human Imagination
For centuries, imagination was thought to be the one safe space from external manipulation. It was the spark of originality that made us...
Maliha FarooqMarch 16, 2026
The Creative Lifecycle – With AI Plugged In
How AI reshapes creativity, not by replacing imagination, but by rewiring how ideas are born, built, and brought to life. In an era...
Ayesha AnjumMarch 12, 2026
AI vs. Human Insight: Where Does True Brand Storytelling Come From?
As AI reshapes creativity in Pakistan, the future of storytelling lies in striking a balance between data-driven precision and human insight. Storytelling has...
Hadiqa RiazMarch 10, 2026
The AI Aftertaste – You Can Just Taste the Prompt
Once obsessed with ads that felt bold and alive, I now find them bland and repetitive. This is a call to bring back...
Sakina RizviFebruary 25, 2026
Virtual Influencers & AI Clones
As the line between reality and simulation blurs, influencer marketing stands at a crossroad; caught between innovation and illusion. In 2012, when I...
Aamir Ali ShahFebruary 12, 2026
