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Dr Hassaan Ahmed is a marketing academic, serving as Associate Professor and Head of the MBA Program at Salim Habib University. With a PhD in Retail Management and international exposure from the UK, he specialises in branding and omnichannel retail. He designs industry-aligned curricula and mentorship initiatives that prepare future leaders to create brand impact in a tech-driven marketplace. Moreover, he is also a recognised LinkedIn influencer sharing insights on personal branding and professional growth.

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The Corporate Orchestra: How Brands Revived Pakistani Music and Built Brand Equity

As Pakistan’s music scene collapsed under piracy and shifting media habits, brands stepped in to fill the vacuum. Their studios revived artists, reshaped...