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Dr Hassaan Ahmed is a marketing academic, serving as Associate Professor and Head of the MBA Program at Salim Habib University. With a PhD in Retail Management and international exposure from the UK, he specialises in branding and omnichannel retail. He designs industry-aligned curricula and mentorship initiatives that prepare future leaders to create brand impact in a tech-driven marketplace. Moreover, he is also a recognised LinkedIn influencer sharing insights on personal branding and professional growth.

2 Articles
Pakistan Automotive Vehicles

Who Really Runs Pakistan’s Roads? Cars, Power, and the Business of Social Currency

From the humble “Foxy” to the dominance of the SUV, cars in Pakistan have always been more than mere transport; they are moving...

the-brand-orchestra

The Corporate Orchestra: How Brands Revived Pakistani Music and Built Brand Equity

As Pakistan’s music scene collapsed under piracy and shifting media habits, brands stepped in to fill the vacuum. Their studios revived artists, reshaped...