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Omar Iftikhar is a columnist and author with over two decades of experience and an extensive body of work. He has published more than 1,000 articles and four books, including Divided Species, a Karachi-based science-fiction novel.

1 Articles
Storytelling in marketing

Capital & Legacy Narratives The Enduring Business Value Of Storytelling

Some brands stay in use for decades, even when other better options exist. What keeps them relevant is familiarity built over time through...