CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building

Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.  Synergyzer: Congratulations on launching such...
lifestyle

THE LOVE OF HOME & LIFESTYLE

Design is an essential component of modern life and we all want to be surrounded by beautiful living spaces. Pakistan has a lot to...

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used...

Q&A: Chief Executive – RB Pakistan, Fahad Ashraf on Choosing the Media Mix and...

As originally published in Synergyzer Annual 2019 Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan talks about how the company chooses its media mix and...

#BeMyGuest 2.0: SHAH RUKH KHAN INVITES YOU TO BE HIS GUEST IN DUBAI

Dubai is a city known for its tourism and Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is actively trying to promote it....

CONNECTING THE DOTS

Olga Arara-Kimani talks to Synergyzer about her illustrious journey to being the Regional Head, Corporate Affairs and Brand & Marketing, Africa & Middle East,...
OLX

Q&A: Country Manager, OLX Pakistan on The Conception & Growth of OLX in Pakistan

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' What is the background behind the conception of OLX? OLX was founded in Argentina...

KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND

A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.   Synergzer: We usually see people...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...