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CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building

Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.  Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC. Raza Pirbhai: I would say...
lifestyle

THE LOVE OF HOME & LIFESTYLE

Design is an essential component of modern life and we all want to be surrounded by beautiful living spaces. Pakistan has a lot to offer in the field of interior design but till now...

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...

Q&A: Chief Executive – RB Pakistan, Fahad Ashraf on Choosing the Media Mix and...

As originally published in Synergyzer Annual 2019 Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan talks about how the company chooses its media mix and is utilizing the digital medium intelligently.  Synergyzer: Reckitt Benckiser is one...

#BeMyGuest 2.0: SHAH RUKH KHAN INVITES YOU TO BE HIS GUEST IN DUBAI

Dubai is a city known for its tourism and Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is actively trying to promote it. The purpose of it is to strengthen the connection and...

CONNECTING THE DOTS

Olga Arara-Kimani talks to Synergyzer about her illustrious journey to being the Regional Head, Corporate Affairs and Brand & Marketing, Africa & Middle East, Standard Chartered Bank.   Synergyzer: How come you, being an Electrical and...
OLX

Q&A: Country Manager, OLX Pakistan on The Conception & Growth of OLX in Pakistan

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' What is the background behind the conception of OLX? OLX was founded in Argentina in 2006. In 2010 it was acquired by Naspers, a...

KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND

A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.   Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...