Brands Walk the Talk
After decades of excess, big brands and little brands alike are now trying to undo the damage caused by irresponsible decisions. From the fringes...
LAB TEST – Sultan Banaspati & Cooking Oil
MUHAMMAD ASAD KHAN
Associate Creative Manager,
Synergy Dentsu
Ever thought one day your 5-year son won’t need your warm lap anymore? The lullabies will become boring, and...
Sapphire – Towards a Sustainable Future ‘Little by Little’
SYNERGYZER: How would you describe sustainable fashion?
JAMES APARICIO: Fashion is a form of self-expression, and our choices reflect who we are or aim...
VLEKTRA – Vrooming through the Past, into the Future
Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university, shopping...
94% of USF Network will be Solar-powered by the End of this Fiscal Year
SYNERGYZER: What is Universal Service Fund (USF), and how is it empowering marginalized communities?
HARRIS M. CHAUDHRY: Universal Service Fund (USF) was established in 2006...
Aqsa Aqeel – Achieving the Unimaginable
Synergyzer got a chance to speak to Aqsa Aqeel, Manager Food Safety & Quality - Foodpanda, about her experience at the FIFA World Cup...
Promoting Culinary Arts in Pakistan
Pakistan is a food-loving nation, passionate about its cuisine, which is full of flavor and bursting with colors. With diverse cultures and their unique...
Once upon a time, there was Brand Loyalty
Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I...
Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
