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Championing The Sports Ground

Throughout the history of sports, spectators have played an integral role. From the ancient spectacles of blood sports within the grand Colosseums to the contemporary fervour of fans filling football stadiums today or other...

Battling To Enter The Eyeball Or Heart?

A young population like that of Pakistan can be associated with the highest levels of energy and passion, which are best reflected in its interest and participation in sports. Undoubtedly, cricket is the most...

A Sleeping Giant: Pakistan’s Sports Goods Industry

Globally, Pakistan is known for a few things: music, food, hospitality, cricket, and sports goods. The South Asian country is not a sports powerhouse anymore as it used to be. Until the early 90s,...

HBLPSL – Enabling Dreams Through Branding

Synergyzer: HBL has been involved in various sports sponsorships. Can you elaborate on the company's philosophy behind choosing sports as a platform for branding and engagement? Ali Habib: Many big corporate entities and brands are...

Political Marketing And The Impact On Elections

With the rise of social media and other digital marketing channels, political candidates and parties are looking for new and innovative ways to reach voters and build their brand. Thus, political marketing has become...

LAB TEST – Rahber Cooler

SHEHROZ ALI Brain Child Pakistan, Performance Executive As the electronics brands are progressing with electronic water dispensers, Rahbar is still holding on to its old-school water cooler, which can potentially be a good strategy to stay out...

Brand Identity – How Clothing Effect Narratives

Brand identity, in fact, reflects the spirit of your company and is expressed and communicated through the visual elements of your brand, like your logo design, colour palette, fonts, and icons. A strong brand...

Unforgettable Ad Campaigns that Created a Global Impact

Advertising campaigns have the power to captivate audiences, evoke emotions, and leave a lasting impression on viewers. Throughout history, several iconic ad campaigns from around the world have achieved remarkable success in terms of...

Brand Identity: Why Companies Change Their Iconic Logos

In the dynamic world of branding and marketing, companies often find themselves faced with the decision to change their iconic logos. These visual representations of a brand's identity hold immense power and influence over...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Faster Toll Payments, Smoother Journeys: Zindigi Partners with One Network for...

Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag...

PSO | Women’s Day 2024