Brands Walk the Talk

After decades of excess, big brands and little brands alike are now trying to undo the damage caused by irresponsible decisions. From the fringes...

LAB TEST – Sultan Banaspati & Cooking Oil

MUHAMMAD ASAD KHAN Associate Creative Manager, Synergy Dentsu Ever thought one day your 5-year son won’t need your warm lap anymore? The lullabies will become boring, and...
Sapphire

Sapphire – Towards a Sustainable Future ‘Little by Little’

SYNERGYZER: How would you describe sustainable fashion? JAMES APARICIO: Fashion is a form of self-expression, and our choices reflect who we are or aim...

VLEKTRA – Vrooming through the Past, into the Future

Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university, shopping...

94% of USF Network will be Solar-powered by the End of this Fiscal Year

SYNERGYZER: What is Universal Service Fund (USF), and how is it empowering marginalized communities? HARRIS M. CHAUDHRY: Universal Service Fund (USF) was established in 2006...

Aqsa Aqeel – Achieving the Unimaginable

  Synergyzer got a chance to speak to Aqsa Aqeel, Manager Food Safety & Quality - Foodpanda, about her experience at the FIFA World Cup...
Promoting Culinary Arts in Pakistan

Promoting Culinary Arts in Pakistan

Pakistan is a food-loving nation, passionate about its cuisine, which is full of flavor and bursting with colors. With diverse cultures and their unique...
Once upon a time, there was Brand Loyalty

Once upon a time, there was Brand Loyalty

Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I...
psx BRAND

Building the PSX Brand

SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...