Uplifting Pakistan’s National Brand Through Tourism
When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive...
Zain AijazDecember 28, 2023
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, ‘What sport do you like the best,’ or ‘Whose your favourite sports person,’ you would probably...
Zain AijazOctober 27, 2023
Pakistan – You Only Saw What You Were Showed
Do you wonder if your choice about something was driven by listening to other people’s opinions, reading something, or following a general perception?...
Zain AijazAugust 7, 2023
Youtube: A Digital Platform Showcasing Pakistan’s Content Creators
In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as...
Zain AijazMarch 28, 2022
