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LAB TEST – HD Putty by Maple Leaf

KIRAN ZAHID Manager Strategy, Dawn Media Group 'Kar lo paint k maslon se cutty.' The new HD Putty TVC with an all-star cast is an unexpected delight. The desi formula for paint industry advertisements has included similar variables...

When Communication Collides with Technology

Synergyzer: Tell us about your role centered on Communications, PR, media, etc. Aisha Sarwari: At Coca-cola, we call it the PACS team, which stands for Public Affairs, Communications, and Sustainability. All of these areas have...

Reinventing Healthcare in Pakistan

Access to healthcare is a basic human right; however, in Pakistan, it has had a history of challenges. Being a low-income country, it has a poor healthcare infrastructure, a shortage of healthcare professionals and...

Spotify Celebrates ‘Your Year in Music’ with Wrapped 2022

Music has played an integral role in cultures and societies as a means to convey emotions, tell stories, and also as a source of entertainment and relaxation. People of all ages and backgrounds enjoy...

Brands Walk the Talk

After decades of excess, big brands and little brands alike are now trying to undo the damage caused by irresponsible decisions. From the fringes of English and other languages, words that were so rare...

LAB TEST – Sultan Banaspati & Cooking Oil

MUHAMMAD ASAD KHAN Associate Creative Manager, Synergy Dentsu Ever thought one day your 5-year son won’t need your warm lap anymore? The lullabies will become boring, and your public displays of affection would probably irritate him as...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...