Brands
Nostalgia Reigns as Oppo Brings Ranbir Kapoor and Konkona Sen Back as ‘Sid’ and ‘Aisha’
Wake Up Sid is one of the most loved movies of its time, and people clearly remember Sid and Ayesha and their electrifying...
Hamna FarrukhJanuary 8, 2024
Travel Has Timed
I was driving past a community park near my house on my way back home from work. On the crooked walking track were...
Anusha AmjadJanuary 3, 2024
When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way...
Khwaja Ali ShahidJanuary 1, 2024
Uplifting Pakistan’s National Brand Through Tourism
When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive...
Zain AijazDecember 28, 2023
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, ‘What sport do you like the best,’ or ‘Whose your favourite sports person,’ you would probably...
Zain AijazOctober 27, 2023
Championing The Sports Ground
Throughout the history of sports, spectators have played an integral role. From the ancient spectacles of blood sports within the grand Colosseums to...
Muhammad Ali KhanOctober 27, 2023
Reinventing Healthcare in Pakistan
Access to healthcare is a basic human right; however, in Pakistan, it has had a history of challenges. Being a low-income country, it...
Huzaifa GabaMarch 28, 2023
VLEKTRA – Vrooming through the Past, into the Future
Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university,...
Huzaifa GabaMarch 9, 2023
Promoting Culinary Arts in Pakistan
Pakistan is a food-loving nation, passionate about its cuisine, which is full of flavor and bursting with colors. With diverse cultures and their...
Huzaifa GabaDecember 27, 2022
