Preserve The Essence of Being Human in the Era of AI
The onslaught of Artificial Intelligence in every domain of human life has raised a very pertinent question: what are the aspects of human intelligence...
Reimagining Agriculture in Pakistan
Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan?
Crop2x is a young and ambitious...
TikTok – Building Differentiated Relevance During Ramadan
By: Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan -TikTok
As communities across the globe prepare for a month of togetherness this Ramadan, advertisers and...
Unlock Your Creativity
Some of the strongest recalls of my childhood are the advertisements that used to run on television, especially the jingles. It was something about...
2023 – What lies ahead in Tech
Every day is a new day in the fast-moving world of technology, but a yearly summary helps focus on what the 30,000 feet view...
Attracting and Retaining Customers in 2023
Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the...
Q&A: CEO- The Brand Partnership & Vice Chairman PAA, Numan Nabi on the Need...
We spoke to Numan Nabi, CEO – The Brand Partnership, in 2018; when he was also the Vice Chairman, Pakistan Advertising Association (PAA); about...
Ali Raza Merchant Shares Why Brand Managers And Account Managers Are Always in a...
The argument between a Brand Manager and an Account Manager of an advertising agency is as predictable as day and night. What has not...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
