Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising
Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article published in Synergyzer Annual 2020.
Fairytales always start with ‘Once upon a time, there was a...
Ali Raza Merchant on How to Restructure An Agency in the Current Times
Ali Raza Merchant wrote about how to restructure agencies in the current times; published in Synergyzer Annual 2020.
As if the job of the advertisers was any less complicated than they are now challenged to...
Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise
Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
I was once asked to define a brand in three words. After struggling...
Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan
Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry.
As originally published in Synergyzer Annual 2020
Synergyzer: Can you please elaborate on...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...
Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media
As originally published in Synergyzer Annual 2019
Javed Jabbar talks about the survival of media and proposes measures that can ensure it.
Synergyzer: In your opinion, how can print and electronic survive without government advertising?
Javed Jabbar:...
Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...
As originally published in Synergyzer Annual 2019
Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS, PAA, APNA and PBA to work together to ensure the...
Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies
As originally published in Synergyzer Annual 2019
Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with processes and systems that will equip the talent with required...
Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...
As originally published in Synergyzer Annual 2019
Raihan Merchant CEO - Z2C
Synergyzer: You are one of the leading media planning and buying agencies in Pakistan. What edge did you create for yourself that other agencies...
Why as a Marketer You Should Get Your Hands on ‘Executive...
The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....
