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Ali Raza Merchant

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Ali Raza Merchant is a marketing veteran with over 25 years of experience with multiple industries. After graduating from IBA in 1989, he joined Hoechst Pharmaceuticals (now Aventis) as a marketer, and then ventured into textile marketing. But since his heart was always in the FMCG business, he joined Lakson Tobacco Company (Philip Morris), and did a 10 year tenure there which included heading the Marketing Division. After Lakson, he moved to Synergy Advertising as an Executive Director and played a major part in Synergy’s growth as a communications group. Ali now lives in Toronto, where he moved with his family in 2013. He works for Toronto Dominion Bank’s Marketing Planning Division for the Insurance business.

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Zindigi JS Bank & 5th Pillar Family Takaful Signed MoU to...

The Digital banking Initiative of JS Bank, Zindigi, has partnered with 5th Pillar Family Takaful, a prominent provider of Takaful products and services, to...