‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe.

Discovering ‘Innergy’ at Synergy

‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe. Sitting across from...
Once upon a time, there was Brand Loyalty

Once upon a time, there was Brand Loyalty

Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I...
Faizan Syed

“Our environment is a little less risk-taking when it’s come to creativity”

SYNERGYZER: You started your career as an investment banker in the US, then came to Pakistan and started a channel and today you are...
Desi Advertisers

Desi Advertisers

Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from...
And We Are Live!

And We Are Live!

Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we...
REIGNITING ADVERTISING

REIGNITING ADVERTISING

Changing times change industries. The advertising industry is synonymous with creativity, teamwork, and innovation; however, the state of affairs is far from how it...
Why are Agencies Failing Miserably at Retaining Talent

Why are Agencies Failing Miserably at Retaining Talent?

You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to...
being human

Being Human

Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly...
CULTURE VULTURE

CULTURE VULTURE — The Alchemy of Learning

In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...