CULTURE VULTURE — The Alchemy of Learning
In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there...
Augmenting The Image of The Image-Makers — Ahmed Jamal Mir
SANNA MALIK: As Chairman of PAA, what are the main objectives that you are working towards?
JAMAL MIR: Let me be unequivocal in saying...
MARKETING MATADORS – The Success Story of Bulls Eye DDB
It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of...
Tracking Client-Agency Relationship
SANNA MALIK: You have devised a game-changing tool for the creative communication industry. Could you tell us about Aprais and the PAS Relationship Tracker?
SUNIL...
The PID Perspective
SANNA MALIK: What is the current PID mandate?
IRAM TANWEER: The PID mandate is to highlight the government’s policies and initiatives, while disseminating its official...
Do Not Read if You Have No Courage and Still in the Media
I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due...
Funneling the Future
The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same...
To Brand or Not to Re-Brand?
In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve,...
Everything Wrong with Pakistani Advertisements!
What is the first thing that comes to your mind when you hear the word ‘advertisement’ in Pakistan? For me, it’s "OTT scenarios and...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
