Discovering ‘Innergy’ at Synergy
‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe. Sitting across from...
Once upon a time, there was Brand Loyalty
Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I...
“Our environment is a little less risk-taking when it’s come to creativity”
SYNERGYZER: You started your career as an investment banker in the US, then came to Pakistan and started a channel and today you are...
Desi Advertisers
Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we...
REIGNITING ADVERTISING
Changing times change industries. The advertising industry is synonymous with creativity, teamwork, and innovation; however, the state of affairs is far from how it...
Why are Agencies Failing Miserably at Retaining Talent?
You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to...
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly...
CULTURE VULTURE — The Alchemy of Learning
In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
