TikTok – Building Differentiated Relevance During Ramadan
By: Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan -TikTok
As communities across the globe prepare for a month of togetherness this Ramadan, advertisers and...
Unlock Your Creativity
Some of the strongest recalls of my childhood are the advertisements that used to run on television, especially the jingles. It was something about...
2023 – What lies ahead in Tech
Every day is a new day in the fast-moving world of technology, but a yearly summary helps focus on what the 30,000 feet view...
A Bright Idea that Won Big!
SYNERGYZER: What is your educational background and when did you start working on your startup?
ABUZAR SHOAIB SIDDIQUI: I completed my Diploma of Associate Engineering...
Brightening the Future Through Solar
Pakistan is among the countries most vulnerable to the effects of climate change, owing to its geographical location and infrastructure. Due to this, Pakistan...
Attracting and Retaining Customers in 2023
Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the...
What People Really Want from Brands Amid the Cost-of-Living Crisis?
Throughout their evolution, brands have held on to one common part of their definition; of being a promise of a certain standard or quality....
Maximising ROI, Engagement Through Sports Events
Sports events today are like never-ending festivals, where attendees enjoy cheering for their favourite teams, enter competitions and win prizes. Meanwhile, businesses make a...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
