“Our environment is a little less risk-taking when it’s come to creativity”
SYNERGYZER: You started your career as an investment banker in the US, then came to Pakistan and started a channel and today you are heading a digital agency. What prompted the transition?
FAIZAN SYED: After...
Desi Advertisers
Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from it. Long before I joined advertising as a profession, I met some...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
REIGNITING ADVERTISING
Changing times change industries. The advertising industry is synonymous with creativity, teamwork, and innovation; however, the state of affairs is far from how it could have been.
The Gap That Exists
In a world of...
Why are Agencies Failing Miserably at Retaining Talent?
You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to nurture it to help it grow into a beautiful tree....
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
CULTURE VULTURE — The Alchemy of Learning
In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...
Augmenting The Image of The Image-Makers — Ahmed Jamal Mir
SANNA MALIK: As Chairman of PAA, what are the main objectives that you are working towards?
JAMAL MIR: Let me be unequivocal in saying that we, at the PAA, need to put our own...
MARKETING MATADORS – The Success Story of Bulls Eye DDB
It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of Bulls Eye; what’s in my mind, heart, and soul today,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
