Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs
Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally.
ADNAN...
Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID
Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to...
Media Demons: Grabbing the Horns- Part 2
“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the...
Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...
Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and...
Today Everyone’s A Copywriter
What was once considered the Holy Grail of advertising, the immaculate, the precise, the intellectual “art of copywriting”, is now in the possession of...
Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube
Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand.
Synergyzer: Tall Man...
Stream(ing)s of Gold
Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including...
Sumaira Mirza, Creative Director – Ogilvy Pakistan: Judging the Effie Awards Pakistan 2022
Synergyzer: Congratulations on being selected for the Effie’s Pakistan Jury. Tell us about your professional journey.
Sumaira Mirza: Thank you so much for the warm...
You Are What You Eat
We don’t just consume food. We consume media. And we consume copious amounts of it without thinking about the consequences. And yes, there are...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
