The Consumer Marketer Relation No Longer A Match Made In Heaven
By Faisal Khan
Have you noticed that, they – the consumers – are no longer paying attention and neither are they interested in what we...
PR The New Showstopper Of The Fashion World
Fashion has different connotations for different people. The most widely accepted formal definition of fashion describes it as, “a popular trend, especially in styles...
Experiential Marketing: Set To Become The Marketers’ Magic Wand?
Umair Mohsin explains the true essence of experiential marketing
The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and...
Digital Media Is What Make Us Tick
By Syed M. Ayaz
Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly...
How Digital And Lifestyle Trends Are Shaping Marketing Trends In Pakistan
As originally published in Synergyzer Issue 1 – 2014
Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since 2010 as listed in the...
Publicist’s New Tool For Public Interaction BLOG
Osama Shaukat writes about the importance of blogs in second generation PR techniques
The field of public relations has become increasingly integrated with digital channels...
Yeh Radio Pakistan Hai – Evolution of Radio In Pakistan
As originally published in Synergyzer Issue 5 – 2013
This was announced at 12 am August 14, 1947, for the first time by the late...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
