Should These 8 Marketing Trends Even Be Trends?
As originally published in Synergyzer Issue 2 – 2016
The sea of marketing trends is transient in nature, influenced by many factors such as technology...
No education for the wicked
By Omair Faizullah
“Let’s intelligently design our future using the gift of foresight, something that never existed before brains - and for practical purposes, that...
CONFESSION OF A BRAND CUSTODIAN
…and so begins a tale of injustice, for I have lost an opportunity and my years.
After facing a great deal of damage and chaos,...
Pulp Friction ka Khaas Number
By Omair Faizullah
“Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are guilty of making the gravest...
Missing: Tourism in Brand Pakistan
by Aamir Abbasi
Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my...
Dramarama
By Omair Faizullah
In a news report published around late August 2014, Paresh Rawal, the great Indian actor seems to think that ‘Pakistani TV dramas...
The Art of Brand Placement
As originally published in Synergyzer Issue 3 – 2014
Product placement is a USD 25 billion industry globally, according to the Marketing Tech Blog and...
Visual Colonialism
By Omair Faizullah
Yes, it is in Urdu.
When you landed on this page, you immediately thought of two things.
1. Why is the title of this...
The Big Brand Theory – How To’s of Nation Branding
As originally published in Synergyzer Annual – 2014
Nation branding involves managing the reputation and image of any nation. Starting from simple efforts at attracting...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
