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Sarah Tahir

Sarah Tahir is an enthusiastic marketing professional associated with a leading PR agency in Pakistan. She is a strong proponent of taking PR practices to the next level by using PR as a critical part of integrated marketing communications. Passionate about travelling, Sarah loves to get to know new places, people and cultures. Sarah Tahir writes about how PR contribute to brand image & brand building for fashion brands.

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...