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Sarah Tahir

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Sarah Tahir is an enthusiastic marketing professional associated with a leading PR agency in Pakistan. She is a strong proponent of taking PR practices to the next level by using PR as a critical part of integrated marketing communications. Passionate about travelling, Sarah loves to get to know new places, people and cultures. Sarah Tahir writes about how PR contribute to brand image & brand building for fashion brands.

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Reddit’s $60M High-Five with Google for AI Training

In a digital age where data is king and AI reigns supreme, Reddit has just tossed a hefty high-five to Google in a deal...