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Women’s Perspectives in the Workplace
Silence perpetuates harassment; speaking up empowers change. Your voice is the catalyst for a workplace where dignity, equality, and respect reign. This article...
Ramla AlviMarch 7, 2025
Walmart Logo – New and Improved?
Walmart’s journey began in 1962 with the opening of its first store. Since then has become one of the largest retail chains in...
Ayesha AnjumJanuary 16, 2025
Cinematic Journey of Studio Ghibli – Storytelling as Soul and Art as Heart
If you’re anything like me, you’ve fallen head over heels for the enchanting worlds crafted by Hayao Miyazaki and his talented team. From...
adminJune 10, 2024
Tapal’s Thoughtful Ad is Superior Than ‘Paisa-Phenk’ Ads
Tapal has come a long way. From the portrayal of ‘Star plus inspired obedient Bahus’ in its previous ads, Tapal has ingenuously tried...
Zainab KhanMarch 5, 2024
Ad for Click Zeera Doesn’t Click Well with the Audience
Click Zeera, the renowned biscuit, loved by every dada, dadi, nana, & nani, has tried to make a comeback, but this time with...
Zainab KhanMarch 5, 2024
Marketers Flock to PSL Streaming Amid Data Transparency
Two years ago, reporters exposed surrogate advertising by betting websites during PSL’s 7th and 8th seasons. Subsequent to a Ministry of Information and...
Edward SiavoMarch 4, 2024
Why Pakistani Marketers Fail to Crack the Gen Z Code?
Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect...
Hamna FarrukhMarch 1, 2024
Social Commerce, A Retail Revolution Waiting To Happen
The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning...
adminFebruary 29, 2024
Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign
Ogilvy Bangkok launched Lego’s “Build the Future” print ad campaign in 2017, and the campaign’s outstanding visuals and uplifting message won over hearts....
adminFebruary 28, 2024
