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Ayesha Anjum is an editorial assistant at Synergyzer, with an English Literature degree and a tendency to overanalyse the universe, she’s set out on a quest in the world of journalism. She approaches everything in life with the intensity of someone who’s been triple-dared. Ayesha is a self-proclaimed connoisseur of existential dread, while most kids were out playing, she was inside, furiously scribbling poetry about the fleeting nature of life and the emotional complexities of losing her favourite toy. She’s here to make you think “Wow, she’s funny, but is she okay?” one caffeine-induced anxiety spiral at a time, because sometimes the best stories come from the messy, weird experiences of just being human.

54 Articles
Khurram Jaffrani

Built On Grit, Fuelled by Ideas: A Media Maverick’s Journey

With a proven track record of over 100 high-impact campaigns, AdPulse IMC continues to redefine how brands scale and succeed. In this exclusive...

Spotify Wrapped 2025

How Pakistan Listened: Inside Spotify Wrapped 2025 with Talha Hashim

Spotify Wrapped has evolved into one of the world’s most anticipated cultural moments, and in Pakistan, few understand its impact better than Talha...

waleed-ahmed

Waleed Ahmed – Finding Heart in the Frame

Waleed Ahmed has spent nearly a decade shaping some of Pakistan’s most memorable visual stories, from Mezan’s empathy-driven films to Cheezious’ patriotic campaign...

ahsan-rahim

Ahsan Rahim – “AI Will Test Our Values as Much as Our Creativity”

Few directors have influenced Pakistan’s creative landscape like Ahsan Rahim. His work blends timing, instinct, and irreverence in a way that feels both...

Madsemble 2025 – The Convergence of Creativity and Change

There is something different about MADsemble. It isn’t just another industry conference where people politely nod through PowerPoint slides and collect tote bags....

asghar-ali-ghanchi

Directing the Future with Asghar Ali Ghanchi

He is a director, cinematographer, and founder of Cinebotic Labs, Pakistan’s first AI-driven filmmaking studio. With roots in computer science and a deep...

dr-shakeel-khoja

The 4th Generation Revolution with Dr Shakeel Khoja

Dr Shakeel A. Khoja, Dean of the School of Mathematics & Computer Science at IBA Karachi, has spent over two decades at the...

educated-vs-uneducated

Educated vs Uneducated – Who Gets to Define Intelligence?

We think we know what “educated” means: a degree, a certain accent, the right school’s monogram. But beneath this familiar definition lies a...

mufti-noman-naeem

Not Just a Madrasa – Dr. Mufti Noman Naeem

Founded in 1979, Karachi’s Jamia Binoria Aalamia, led by President Dr. Mufti Noman Naeem, is breaking stereotypes by blending religious scholarship with modern...