Op-Ed
Why Your Closet is Full but Your Life is Empty
Capitalism Rocks! Overconsumption is the Best! This satirical take on overconsumption explores the relentless cycle of consumerism, where fleeting trends and empty promises...
Shireen ZaidiJanuary 28, 2025
Western Wear in the East
Gen Z is the second youngest generation, between millennials and Generation Alpha. They are also the largest in number in Pakistan, almost 60%...
Ayesha AnjumJanuary 14, 2025
The Life and Lies of Luxury Lawn
Are Lawn Joras Really Worth it? The Pakistani lawn industry has witnessed a significant boom in recent times, pieces of overpriced clothing that...
adminDecember 31, 2024
Welcome to Platform 9¾ – An Invite to The Magical World of Harry Potter
Dear reader, today I am writing to you to not convince you but to express my love for Harry Potter, the book series...
adminSeptember 5, 2024
The Other Side of the Border
The Obligatory List The art of TV adverts is one that Pakistan hasn’t yet mastered. It’s almost always there, almost at the finish...
adminSeptember 3, 2024
Tapal’s Thoughtful Ad is Superior Than ‘Paisa-Phenk’ Ads
Tapal has come a long way. From the portrayal of ‘Star plus inspired obedient Bahus’ in its previous ads, Tapal has ingenuously tried...
Zainab KhanMarch 5, 2024
Ad for Click Zeera Doesn’t Click Well with the Audience
Click Zeera, the renowned biscuit, loved by every dada, dadi, nana, & nani, has tried to make a comeback, but this time with...
Zainab KhanMarch 5, 2024
Chaotic Ranting – Scrutinizing HBL PSL 9 Anthem
The official anthem of HBL PSL 9 was finally released yesterday, and I have a lot to talk about. First things first, Ali...
Hamna FarrukhFebruary 15, 2024
