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From Karachi to the World: IBA’s Next Chapter in Business Education with Dr Abdullah Zafar Sheikh

Dr Abdullah Z. Sheikh, Dean of the School of Business Studies at IBA Karachi, brings a global perspective to business education. With a...

Manto

Manto: Making Shalwar Kameez Cool Again

Interview with Salman Parekh of Manto Manto is a brand in Pakistan that has woven words and interwoven poetic threads into these glorious...

Taylor – Made Marketing: The Taylor Swift Phenomenon

If you have a mobile phone and an internet connection, then chances are you are aware of Taylor Swift. At least, in some...